FEU Cavite Library Search for 'su:"Branding Marketing"'

Marketing communications : a brand narrative approach /

By Dahlen, Micael.
West Sussex, UK : John Wiley & Sons, 2010 .
xxii, 584p.: , Includes bibliographic references and index 25 cm..
978-0-470-31992-5

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Brand rewired : connecting intellectual property, branding, and creativity strategy /

By Chasser, Anne H..
Hoboken NJ : John Wiley & Sons, 2010 .
xvi, 224 p.: , Includes bibliographic references and index 24 cm..
978-0-470-57542-0

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Personality not included : why companies lose their authenticity- and how great brands get it back /

By Bhargava, Rohit.
New York : McGraw-Hill, 2008 .
xiv, 300 p.: , Includes index 22 cm..
9780071545211

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Reinventing interactive and direct marketing : leading experts show gow to maximize digital ROI with iDirect and iBranding imperatives /

By Rapp, Stan.
New York : McGraw-Hill, 2010 .
xiii, 238 p.: , Includes index 24 cm..
9780071638029

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Brand relevance : making competitors irrelevant /

By Aaker, David A..
San Francisco, CA : Jossey-Bass, 2011 .
xvi, 381 p.: , Includes bibliographic references and index 24 cm..
978-0-470-61358-0

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Basics of branding : a practical guide for managers /

By Gronlund, Jay,|eauthor.
New York, NY : Business Expert Press, 2013 .
x, 194 pages : illustrations ; 23 cm.: , Includes bibliographical references (pages 187-188) and index. 13: 978-1-60649-592-6

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Travel writing for tourism and city branding : urban place-writing methodologies /

By Mansfield, Charlie.
London ; New York : Routledge, Taylor & Francis Group, 2023 .
x, 168 pages: , Includes bibliographic references and index 23 cm.
9781032014692

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