FEU Cavite Library Search for 'su:"Marketing."'

International marketing /

By Cateora, Philip R..
Boston, MA : McGraw-Hill Irwin, 2007 .
xxxii, 702 p.: , Includes index 27 cm..
978-007-126461-7

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Essentials of marketing /

By Lamb, Charles W..
Australia : South-Western CENGAGE Learning, 2009 .
xxix, 546 p.: , Includes index 28 cm..
13: 978-0-324-58442-4

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International marketing /

By Cateora, Philip R..
Boston, MA : McGraw-Hill Irwin, 2009 .
xxxi, 711 p.: , Includes index 28 cm..
978-0-07-128838-5; 978-0-07-127099-1

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Marketing research : an applied orientation global edition /

By Malhotra, Naresh K..
Boston, MA : Pearson Education, 2010 .
929 p.: , Includes index 28 cm..
13: 978-0-13-609423-4

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Marketing in travel and tourism /

By Middleton, Victor T.C..
Amsterdam : Butterworth-Heinemann, 2009 .
xxv, 502 p.: , Includes bibliographic references and index 27 cm..
978-0-7506-8693-8

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The Business of tourism /

By Holloway, J. Christopher.
Harlow, EN : FT Prentice Hall, 2009 .
xiv, 776 p.: , Includes bibliographic references and index 26 cm..
978-0-273-71710-2

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Hospitality marketing management /

By Reid, Robert D..
Hoboken, NJ : Wiley, 2010 .
xv, 656 p.: , Includes bibliographic references 29 cm..
978-0-470-08858-6

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Marketing management /

By Kotler, Philip.
Singapore : Pearson Education South Asia Pte Ltd., 2009 .
816 p.: , Includes index and glossary 26 cm..
13: 978-981-06-9886-7

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Qualitative marketing research: a cultural approach /

By Moisander, Johanna.
London : SAGE Pub, 2006 .
xi, 227 p.: , Includes bibliographic references and index 25 cm..
1-4129-0381-5

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Building an import/export business /

By Weiss, Kenneth D..
Hoboken, NJ : John Wiley & Sons, 2008 .
xi, 308 p.: , Includes index 24 cm..
978-0-470-12047-7

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The Snapshot survey : quick affordable marketing research for every organization /

By Corder, Lloyd.
Chicago, IL : Kaplan Pub, 2006 .
xiv, 272 p.: , Includes index 23 cm..
1-4195-0696-X

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Service marketing management : a strategic perspective /

By Kasper, Hans.
England : John Wiley & Sons Ltd., 2006 .
xii, 554 pages , Includes bibliographic references and index 26 cm..
978-0-470-09116-6

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Marketing.

Boston Burr Ridge : McGraw-Hill, 2008 .
203 p.: , Includes glossary 28 cm..
978-0-07-336946-4

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Statistics for marketing and consumer research /

By Mazzocchi, Mario.
Los Angeles, CA : Sage Pub, 2008 .
xviii, 412 p.: , Includes bibliographic references and index 24 cm..
978-1-4129-1122-1

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Marketing ethics : cases and readings /

By Murphy, Patrick E..
Upper Saddle River, NJ : Pearson/Prentice Hall, 2006 .
xii, 172 p. : ill.: 23 cm..
0-13-133088-8

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Marketing research /

By McDaniel, Carl, Jr..
Australia : John Wiley and Sons, 2007 .
xxvii, 623p.: , Includes index and glossary 26 cm..
978-0-471-75528-9

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Exploring marketing research /

By Zikmund, William G..
Australia : South-Western CENGAGE Learning, 2010 .
xxii, 714 p.: , Includes index 28 cm..
13: 978-0-324-78861-7

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The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly /

By Scott, David Meerman.
Hoboken NJ : John Wiley & Sons, 2010 .
xxx, 289 p.: , Includes index 23 cm..
978-0-470-54781-6

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Marketing communications : a brand narrative approach /

By Dahlen, Micael.
West Sussex, UK : John Wiley & Sons, 2010 .
xxii, 584p.: , Includes bibliographic references and index 25 cm..
978-0-470-31992-5

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Tourism Marketing /

By Verma, Ravindra.
New Delhi : Centrum Press, 2010 .
viii, 328 p.: , Includes index 22 cm..
978-93-80540-28-3

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Sports marketing /

By Fullerton, Sam.
Boston, MA : McGraw-Hill, 2010 .
xviii, 670 p.: , Includes index 26 cm..
978-007-126763-2

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Tourism management /

By Weaver, David.
Australia : John Wiley & Sons, 2010 .
xii, 420 p. ill.: , Includes references and index 25 cm..
0-47082022-5

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Brand rewired : connecting intellectual property, branding, and creativity strategy /

By Chasser, Anne H..
Hoboken NJ : John Wiley & Sons, 2010 .
xvi, 224 p.: , Includes bibliographic references and index 24 cm..
978-0-470-57542-0

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Relationship selling /

By Johnston, Mark W..
New York : McGraw-Hill, 2008 .
xxvii, 452 p.: , Includes index 26 cm..
978-0-07-017247-0

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Principles of supply chain management : a balanced approach /

By Wisner, Joel D. ; Keong Leong, G. ; Tan, Keah-Choon.
Australia : South-Western, Cengage Learning Inc., 2009 .
xxii, 504 p.: , Includes index 23 cm..
13:978-981-4296-24-3

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MKTG 4 : student edition /

By Lamb, Charles W..
Mason, OH : Cengage Learning, 2010 .
xi, 358 p.: 28 cm..
978-0-538-46824-4

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International perspectives of festivals and events : paradigms of analysis /

By Ali-Knight, Jane.
California : Elsevier, 2009 .
xviii, 302 p.: , Includes index 25 cm..
978-0-08-045100-8

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Integration Marketing : How small businesses become big businesses- and big businesses become empires /

By Joyner, Mark.
New Jersey : John Wiley and Sons, 2009 .
xviii, 142 p.: , Includes index 18 cm..
9780470454596

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Global marketing and advertising : understanding cultural paradoxes /

By De Mooij, Marieke.
Thousand Oaks, CA : SAGE Pub., 2010 .
xviii, 322 p.: , Includes bibliographic references and index 26 cm..
9781412970419

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Personality not included : why companies lose their authenticity- and how great brands get it back /

By Bhargava, Rohit.
New York : McGraw-Hill, 2008 .
xiv, 300 p.: , Includes index 22 cm..
9780071545211

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Reinventing interactive and direct marketing : leading experts show gow to maximize digital ROI with iDirect and iBranding imperatives /

By Rapp, Stan.
New York : McGraw-Hill, 2010 .
xiii, 238 p.: , Includes index 24 cm..
9780071638029

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Tourism marketing : an asia-pacific perspective /

By Hsu, Cathy.
McDougall St., Milton : John Wiley and Sons, 2008 .
xvi, 480 p.: , Includes index 25 cm..
978-0-470-81490-X

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Destination marketing : an integrated marketing communication approach /

By Pike, Steven.
Pike : Amsderdam, 2008 .
xv, 406 p.: , Includes references and index 25 cm..
978-0-7506-8649-5

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A texbook of tourism marketing /

By Kothari, Anurag.
New Delhi : Wisdom Press, 2011 .
275 p.: , Includes index 23 cm..
978-93-80199-22-1

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Pre- Commerce : How Companies and Customers Are Transforming Business together /

By Pearson, Bob.
San Francisco, CA : John Wiley & Sons, 2011 .
x, 310 p.: , Includes bibliographic references and index 24 cm..
978-0-470-92844-8

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Essential guide to marketing planning /

By Wood, Marian Burk.
New York : Pearson Education, 2010 .
xix, 303 p.: , Includes index 25 cm..
9780273725763

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Key account management : the definitive guide /

By Woodburn, Diana.
London : John Wiley & Sons Publishers, 2011 .
xx, 476 p.: , Includes bibliographic references and index 25 cm..
9780470974155

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Marketing management : a customer-oriented approach /

By Clow, Kenneth E..
Thousand Oaks, CA : SAGE, 2010 .
xxxviii, 537 p.: , Includes bibliographic references and index 29 cm..
9781412963121

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Engage! : The complete guide for brands and business to build, cultivate, and measure success in the new web /

By Solis, Brian.
Hoboken, NJ : John Wiley and Sons Inc., 2011 .
xx, 316 p.: , Includes index 23 cm..
978-1-118-00376-3

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Creating a successful marketing strategy for your small new business /

By Stasch, Stanley F..
California : Praeger, 2010 .
xi, 225 p.: , Includes bibliographic references and index 23 cm..
978-0-313-38246-8

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Listening to the voice of the market : how to increase market share and satisfy current customers /

By Reidenbach, Eric R..
New York : Taylor and Francis Group, 2010 .
xi, 193 p.: , Includes bibliographic references and index 25 cm..
978-1-4200-9330-8

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Brand relevance : making competitors irrelevant /

By Aaker, David A..
San Francisco, CA : Jossey-Bass, 2011 .
xvi, 381 p.: , Includes bibliographic references and index 24 cm..
978-0-470-61358-0

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Everywhere : comprehensive digital business strategy for the social media era /

By Weber, Larry.
Hoboken, NJ : John Wiley and Sons Inc., 2011 .
xi, 260 p.: , Includes index 24 cm..
978-0-470-65170-4

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Inspired marketing! : the astonishing fun new way to create more profits for your business by following your heart /

By Vitale, Joe.
Hoboken, NJ : John Wiley and Sons, 2008 .
xvii, 205 p.: , Includes index 24 cm..
978-0-470-18364-9

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Marketing strategy : a decision-focused approach /

By Walker, Orville C..
New York : McGraw-Hill Companies, Inc., 2011 .
xv, 352 p.: , Includes index 25 cm..
978-0-07-017146-6

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Handbook of hospitality marketing management.

Amsterdam : Elsevier, 2008 .
xxii, 552 pages , Includes index 24 cm..
978-0-0804-5080-3

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Marketing /

By Grewal, Dhruv.
New York : McGraw-Hill, 2010 .
xxxv, 683 p.: , Includes index 29 cm..
978-0-07-338095-7

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Fundamentals of marketing in the Philippine setting /

By Go, Josiah.
: Josiah and Carolina Go Foundation, Inc, 2011 .
462 p.: 23 cm..
978-971-0596-00-3

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Marketing plan: building the profitable preffered brand /

By Go, Josiah.
: , 2012 .
xviii, 495 p.: , Includes index 23 cm..
978-971-0596-03-4

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Services marketing: people, technology, strategy /

By Lovelock, Christopher.
Singapore : Pearson Education South Asia, 2008 .
xx, 648 p.: , Includes index 26 cm..
13: 978-981-06-9895-9

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