Your search returned 5 results.

1.

Improving consumer mindset metrics and shareholder value through social media : the different roles of owned and earned media / Anatoli Colicev, Ashwin Malshe, Koen Pauwels & Peter O'Connor. by

Edition: marketing - finance interface ; owned socail media ; earned socail media ; consumer decision journey ; shareholder value

Material type: Text

Text

Text; Format: print ; Literary form: Not fiction

Publication details: English : ,

Availability: No items available.

2.

How do specialized personal incentives enhance sales performance? The benefits of steady sales growth / Ashutoh Patil & Niladri Syam. by

Edition: interim quotas ; sales compensation ; state dependence ; Markov chain Monte Carlo

Material type: Text

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Text; Format: print ; Literary form: Not fiction

Publication details: English : ,

Availability: No items available.

3.

Clustering, knowledge sharing, and intrabrand competition : a multiyear analysis of an evolving franchise system / Moeen Naseer Butt, Kersi D. Antia, Brian R. Murtha & Vishal Kashyap. by

Edition: clustering ; knowledge sharing ; competition ; franchising

Material type: Text

Text

Text; Format: print ; Literary form: Not fiction

Publication details: English : ,

Availability: No items available.

4.

Social dollars in online communities : the effect of product, user and network characteristics / Eunho Park, Rishika Rishika, Ramkumar Janakiraman, Mark B. Houston & Byungjoon Yoo. by

Edition: social networks ; social contagion ; online communities ; massively multiplayer online role-playing games ; double-hurdle model

Material type: Text

Text

Text; Format: print ; Literary form: Not fiction

Publication details: English : ,

Availability: No items available.

5.

Realtional price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention / M. J. del Rio Olivares, Kristina Wittkowski, Jaakko Aspara, Tomas Falk & Pekka Mattila. by

Edition: relational price discounts ; marketplace metacognition ; customer retention ; nonlinear effects ; price promotions

Material type: Text

Text

Text; Format: print ; Literary form: Not fiction

Publication details: English : ,

Availability: No items available.