Effective risk communication : a message-centerd approach / Timothy L. Sellnow.

By: Contributor(s): Material type: TextTextPublication details: New York : Springer Science+Business Media, 2009.Description: xi, 185 p.: ill; 25 cmContent type:
  • Text
Media type:
  • Unmediated
Carrier type:
  • Volume
ISBN:
  • 978-0-387-79726-7
Subject(s): LOC classification:
  • 363.192014 Ef36
Contents:
Foreword.- Introducing a Message-Centered Approach to Risk Communication.- Best Practices for Risk Communication.- Multiple Audiences for Risk Messages.- The Case Study Approach.- Cryptosporidium: Unanticipated Risk Factors.- Hurricane Katrina: Risk Communication in Response to a Natural Disaster.- New Zealand Beef Industry: Risk Communication in Response to a Terrorist Hoax.- Odwalla: The Long Term Implications of Risk Communication.- Toward a Practice of Mindfulness.- Ethical Considerations in Risk Communications.- Future Directions for Risk Communication.- Index.
Summary: Written for those charged with delivering risk messages to the public, this book constructs a communication-based approach to the subject. It establishes a message-centered focus and uses a best-practice approach as a grounded theory for process improvement.
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Holdings
Item type Current library Call number Status Barcode
Books Books FEU - Cavite Higher Education HED Library 363.192014 Ef36 (Browse shelf(Opens below)) Available HED3801

Includes index

English

Foreword.- Introducing a Message-Centered Approach to Risk Communication.- Best Practices for Risk Communication.- Multiple Audiences for Risk Messages.- The Case Study Approach.- Cryptosporidium: Unanticipated Risk Factors.- Hurricane Katrina: Risk Communication in Response to a Natural Disaster.- New Zealand Beef Industry: Risk Communication in Response to a Terrorist Hoax.- Odwalla: The Long Term Implications of Risk Communication.- Toward a Practice of Mindfulness.- Ethical Considerations in Risk Communications.- Future Directions for Risk Communication.- Index.

Written for those charged with delivering risk messages to the public, this book constructs a communication-based approach to the subject. It establishes a message-centered focus and uses a best-practice approach as a grounded theory for process improvement.

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