The Correlation between the pro-environmental behavior and intent to engage in green consumerism of students in selected campuses in Cavite / Mary Caferine Faith A. Zerrudo, Alexandrea R. Villarosa, Mark Jufil V. Bag-ao, Ma. Elaine A. Palma.
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TextSeries: ThesisPublication details: English : College Library,Edition: Green consumerism -- Research ; Sustainable development -- Research ; Sustainable consumer behavior -- Research ; Consumerism -- Research ; Consumer behaviorDescription: This study is conducted to determine the relationship of pro-environmental behavior of Filipino students on the three selected campuses to their intention to enagage in green consumerism. This study utilized statistical correlation and ANOVA and is guided by the Theory of Planned Bahevior. From the results of the study, it was revealed that energy conservation has a significant relationship with purchase intention. This finding suggests that engagement in energy conservation may increase intention to engage in green consumerism. Further findings show that a student`s pro-environmental bahevior both has a positive ad negative effect on the intention to engage in green consumerism, with variables recycling and consumerism having a negative relationship with the variable purchase intention.: 1; 1 pages; ISBN: - text
- Far Eastern University - Cavite
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