A Feasibility on study on Rose Milk Shake : feel healthy, fell good / Jonh Mello Celeste, Maria Alexander Fuellas, Randele Valerie Sastre.
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TextSeries: Feasibility studyPublication details: English : College Library,Edition: New products -- Research; New products -- Marketing -- Research; Small enterprisesDescription: Rose Milk Shake is a food shake products by a proposed business partnership named Rosa Rugosa, to be introduced in Silang market. The creation and innovation of new flavored shake products will be introduced to give satisfaction on the potential customers. Today, most of the consumers have new preferences in selecting products. And based on the surveys that we conducted, almost 80% of the respondents are health conscious one. Rose Milk Shake will be served for customers at reasonable price with thepresence of its fascinating taste and health benefits. The researcher would like also to introduce rose flower not only for medicinal benefits but also as a main ingredient in a refresher product. The researchers are aiming for the fulfillment of customers` physiological needs as the trend in the demand of food and beverage products are increasing. The target market of the business is in the proposed location in Silang area. This will be the location for the launching and operating of the business.The researchers conducted a survey in Silang area to gather essentials information on the preferences, demand and the target market. The survey resulted from 70% who are likely to buy shake products. Respondents also resulted from 77% who are willing and try the proposed Rose Milk shake products. Another thing that the researchers considered is that the proposed business will also add and make a contribution in the business economy as a small business enterprise. The firm to be more marketable and saleable, formulating better marketing: 1; 1 pages; ISBN: - text
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