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A Theory of customer valuation : concepts, metrics, strategy, and implementation / V. Kumar. by

82
, 1
1/3/2018
1-19
Article

Edition: customer valuation theory ; customer lifetime value ; customer engagement ; customer profitability ; stock valuation

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: English : ,

Availability: No items available.

Lateral exchange markets : how social platforms operate in a networked economy / Rebeca Perren & Robert V. Kozinets. by

82
, 1
1/3/2018
20-36
Article

Edition: access-based consumption ; algorithm marketing ; collaborative cosumption ; consociality ; institutional theory ; lateral exchange markets ; platform economics ; service dominant logic

Material type: Text

Text; Format: print ; Literary form: Not fiction

Publication details: English : ,

Availability: No items available.

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Your search returned 2 results.