| 000 | 02468nam a2200361Ia 4500 | ||
|---|---|---|---|
| 005 | 20260803094212.0 | ||
| 008 | 251212s2016 xx 000 0 und d | ||
| 245 | 1 |
_aMarketing essentials / _cLois Farese, Grady Kimrell, and Carl A. Woloszyk; McGraw-Hill Education (Firm) |
|
| 100 | _aFarese, Lois | ||
| 700 | _aKimbrell, Grady; Wolosyzk, Carl A. | ||
| 110 | _aMcGraw-Hill Education (Firm) | ||
| 260 |
_aColumbus, Ohio, USA : _bMcGraw-Hill Education, _c2016. |
||
| 300 |
_axxi, 972 pages: _bcolor illustration |
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| 300 | _c29 cm. | ||
| 020 | _a9780021401109 | ||
| 650 |
_aMarketing _vTextbooks |
||
| 650 |
_aBusiness education _vTextbooks |
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| 650 | _aBusiness education | ||
| 944 | _aCIR | ||
| 050 | _a658.8 F22m 2016 | ||
| 943 |
_b0 _c0 _d0 _e1 _f0 _g0 _h1 _i0 _j0 |
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| 944 |
_b1 _c1 _d0 |
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| 953 | _pSH0069 | ||
| 546 | _ain English | ||
| 953 | _cSenior High Scool Library | ||
| 505 | _aUnit 1: The world of marketing. Marketing is all around us ; The marketing plan -- Unit 2: Economics. Political and economic analysis ; Global analysis -- Unit 3: Business and society. The free enterprise system ; Legal and ethical issues -- Unit 4: Skills for marketing. Basic math skills ; Communication skills ; Technology for marketing ; Interpersonal skills ; Management skills -- Unit 5: Selling. Selling overview ; Beginning the sales process ; Presenting the product ; Closing the sale ; Using math in sales -- Unit 6: Promotion. Promotional concepts and strategies ; Visual merchandising and display ; Advertising ; Print advertisements -- Unit 7: Distibution. Channels of distribution ; Physical distribution ; Purchasing ; Stock handling and inventory control -- Unit 8: Pricing. Price planning ; Pricing strategies ; Pricing math -- Unit 9: Marketing information management. Marketing research ; Conducting marketing research -- Unit 10: Product and service management. Product planning ; Branding, packaging, and labeling ; Extended product features -- Unit 11: Entrepreneurship and finance. Entrepreneurial concepts ; Risk management ; Developing a business plan ; Financing the business -- Unit 12: Career development. Identifying career opportunities ; Finding and applying for a job -- Career skills handbook -- Math skills handbook -- Glossary -- Index. | ||
| 591 | _a0 | ||
| 336 | _atext | ||
| 337 | _aunmediated | ||
| 338 | _avolume | ||
| 942 |
_2lcc _cBK _alisuga _b2018-02-22 11:58:59 _dlisuga _e2018-02-22 12:00:50 |
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| 998 | _a10089 | ||
| 999 |
_c10033 _d10033 |
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