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008 251212s2016 xx 000 0 und d
245 1 _aEntrepreneurship:
_bbuilding a business /
_cKathleen Allen and Earl C. Meyer.
100 _aAllen, Kathleen
700 _aMeyer, Earl C.
260 _aColumbus, OH, USA :
_bMcGraw-Hill Education,
_c2016.
300 _axiv, 635 pages:
_bcolor illustration
300 _c29 cm.
020 _a9780021377671
650 _aEntrepreneurship
650 _aEntrepreneurship
_vTextbook
944 _aCIR
050 _a658.4 Al53e 2016
943 _b0
_c0
_d0
_e1
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_h1
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944 _b1
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953 _pSH0077
546 _ain English
953 _cSenior High School Library
505 _aUnit 1: Going into business yourself. What is entrepreneurship? ; Your potential as an entrepreneur ; Recognizing opportunity ; Global opportunities -- Unit 2: Researching and planning your venture. Feasibility and business planning ; Market analysis ; Types of business ownership ; The legal environment ; Site selection and layout planning -- Unit 3: Managing market strategies. The marketing plan ; The price strategy ; The promotion strategy ; The promotion strategy: developing and managing sales -- Unit 4: Managing your business processes. Preparing and planning to manage ; Managing purchasing and inventory ; Production management and distribution ; Managing operations and staffing ; Managing human resources -- Unit 5: Managing the finances of your business. Financing your business ; Accounting and financial reporting ; Financial management -- Unit 6: Growing your business. Risk management ; Making your business grow ; Social and ethical responsibility.
520 _aGlencoe Entrepreneurship: Building a Business teaches students the business and academic skills they need to build and manage a successful 21st century business. There is extensive coverage of successful young entrepreneurs and web-based businesses as well as traditional "brick and mortar" businesses. The development of a business plan is emphasized"--publisher
591 _a0
336 _atext
337 _aunmediated
338 _avolume
942 _2lcc
_cBK
_alisuga
_b2018-02-22 13:36:53
_dlisuga
_e2018-02-22 14:17:46
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