000			01996nam a2200385Ia 4500
005			20260803094212.0
008			251212s2016 xx 000 0 und d
245	1		_aMarketing theory: _ba student text / _cedited by Michael J. Baker and Michael Saren.
100			_aBaker, Michael J.
700	0		_aBaker, Michael J., editor; Saren, Michael, _eeditor
260			_aLondon : _bSage Publications, _c2016.
250			_a3rd
300			_axix, 520 pages:
300			_a23 pages
020			_a9781473904019
650			_aMarketing
650			_aMarketing _c Philosophy
650			_aProduct management
650			_aSales promotion
944			_aCIR
050			_a658.8001 B17m c2016
943			_b0 _c0 _d0 _e1 _f0 _g0 _h1 _i0 _j0
944			_b1 _c1 _d0
953			_pSH0085
546			_ain English
953			_cSenior High School Library
505			_aIncludes references
520			_aMarketing as a field of theoretical inquiry has grown exponentially over the past few decades to the point that there is now a very large and dense body of knowledge for scholars and students to navigate.Helping you navigate this field for the first time, this third edition introduces and illuminates marketing theory by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. To keep you up-to-date with the latest advances in marketing theory and practice, this edition includes:New examples and up-to-date literature,Entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L),Global contributors introducing different schools of marketing from around the world.With chapters from many of the leading experts in marketing theory, this text provides the go-to overview of the field for undergraduate and postgraduate students alike.
591			_a0
336			_atext
337			_aunmediated
338			_avolume
942			_2lcc _cBK _alisuga _b2018-02-23 10:53:48 _dlisuga _e2018-02-23 10:54:38
998			_a10098
999			_c10041 _d10041