| 000 | 02565nam a2200337Ia 4500 | ||
|---|---|---|---|
| 005 | 20260803094016.0 | ||
| 008 | 251212s2006 xx 000 0 und d | ||
| 245 | 1 |
_aMarketing ethics : _bcases and readings / _cPatrick E. Murphy. |
|
| 100 | _aMurphy, Patrick E. | ||
| 700 | _aLaczniak, Gene R. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _c2006. |
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| 300 | _axii, 172 p. : ill.: | ||
| 300 | _c23 cm. | ||
| 020 | _a0-13-133088-8 | ||
| 650 | _aMarketing | ||
| 650 | _aBusiness ethics | ||
| 050 | _a174.4 M95 | ||
| 943 |
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| 953 | _pHED0644 | ||
| 546 | _aEnglish | ||
| 953 | _cCollLib | ||
| 505 | _aEthical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases. 1. Ethical reasoning and marketing decisions / Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie, Thomas A. Klein -- 2. Contempt of customer / Seth Godin -- KidNabbing / Melanie Wells -- Dangerous Terrain / John J. Fialka -- First the target was tobacco, then burgers: so how has big alcohol stayed out of the lawyers sights / Adam Jones -- When does a gift become a bribe / Kirk Davidson -- The Wal-Mart you don`t know: why low prices have a high cost / Charles Fishman -- A matter of trust / Jennifer Gilbert -- 3. Toy wars / Manuel Velasquez -- Toy Wars / Ron Nahser -- Cookie case / Catherine Hart -- Making it up / Raymond F. Keyes -- Krombacher, save nature drink beer / Eva Barcikowski and Johannes Brinkmann -- Ethics of selling violent video games / Trevor Prouty -- Abercrombie & Fitch / Meg Connelly -- Can short skirts sell software / Lori Lepp Corbett -- Wave runners galore / John A. Weber -- A retailer in Brazil / Miriam Jordan -- 4. Koffum Filters / Anu Davgun -- Starbucks Coffee Company : a fair trade / Anne Kozak, Peggy Cunningham and Tim Jones -- Basta Pasta Food Company Inc / John E. Bargetto and Patrick E. Murphy -- Ethics in retailing / Amanda Hilger and Gene R. Laczniak -- Athlete`s foot / Lance Kidder -- Andorra Electronics, Ltd / Raymond Keys | ||
| 520 | _aFor Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing. | ||
| 591 | _a0 | ||
| 336 | _aText | ||
| 337 | _aUnmediated | ||
| 338 | _aVolume | ||
| 942 |
_2lcc _cBK _arizal _b2015-04-07 23:18:09 _drizal _e2015-04-07 23:18:09 |
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