| 000 | 01567nam a2200337Ia 4500 | ||
|---|---|---|---|
| 005 | 20260803094215.0 | ||
| 008 | 251212s2018 xx 000 0 und d©©© | ||
| 245 | 1 |
_aMarketing management / _cDawn Iacobucci. |
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| 100 | _aIacobucci, Dawn | ||
| 260 |
_aBoston, MA : _bCengage Learning, _c©2018. |
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| 250 | _aFifth edition | ||
| 300 |
_axii, 324 pages: _bcolor illustrations |
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| 300 | _c26 cm. | ||
| 500 | _aIncludes index | ||
| 020 | _a978-1-337-27112-7 | ||
| 650 |
_aMarketing _xManagement |
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| 944 | _aCIR | ||
| 050 | _a658.8 Ia1m 2018 | ||
| 943 |
_b0 _c0 _d0 _e1 _f0 _g1 _h0 _i0 _j0 |
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| 944 |
_b1 _c1 _d0 |
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| 953 | _pHED5997 | ||
| 546 | _ain English | ||
| 953 | _cCollege Library | ||
| 505 | _aPart I: MARKETING STRATEGY.1. Why Is Marketing Management Important?2. Customer Behavior.3. Segmentation.4. Targeting.5. Positioning.Part II: PRODUCT POSITIONING.6. Products: Goods and Services.7. Brands.8. New Products and Innovation.Part III: POSITIONING VIA PRICE, PLACE, PROMOTION.9. Pricing.10. Channels of Distribution.11. Advertising Messages and Marketing Communication.12. Integrated Marketing Communication and Media Choices.13. Social Media.Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS.14. Customer Satisfaction and Customer Relationships.15. Marketing Research Tools.Part V: CAPSTONE.16. Marketing Strategy.17. Marketing Plans. | ||
| 591 | _a0 | ||
| 336 | _atext | ||
| 337 | _aunmediated | ||
| 338 | _avolume | ||
| 942 |
_2lcc _cBK _ajpascua _b2018-07-16 13:43:53 _djpascua _e2018-07-16 13:43:53 |
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| 998 | _a10386 | ||
| 999 |
_c10317 _d10317 |
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