000			03106nam a2200361Ia 4500
005			20260803094216.0
008			251212s2017 xx 000 0 und d
245	1		_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.
700			_aKotler, Phlip; Bowen, John T.; Makens, James C.; Baloglu, Seyhmus
260			_aSingapore : _bPearson Education South Asia, _c2017.
250			_aSeventh, global edition
300			_a680 pages: _billustrations
300			_c28 cm.
500			_aIncludes index
020			_a978-981-31-3295-5
650			_aHospitality industry _xMarketing
650			_aTourism _xMarketing
944			_aCIR
050			_a647.940988 M34 2017
943			_b0 _c0 _d0 _e1 _f0 _g1 _h0 _i0 _j0
944			_b1 _c1 _d0
953			_pHED6051
546			_ain English
953			_cCollege Library
505			_aPart I. Understanding the Hospitality and Tourism Marketing Process : -- 1. Introduction: Marketing for Hospitality and Tourism -- 2. Service Characteristics of Hospitality and Tourism Marketing -- 3. The Role of Marketing in Strategic Planning -- Part II. Developing Hospitality and Tourism Marketing Opportunities and Strategies : -- 4. The Marketing Environment -- 5. Managing Customer Information to Gain Customers Insights -- 6. Consumer Markets and Consumer Buying Behavior -- 7. Organizational Buyer Behavior of Group Market -- 8. Customer Driven Marketing Strategy: Creating Value for Target Customers -- Part III. Developing the Hospitality and Tourism Customer Value-Driven Strategy and Mix : -- 9. Designing and Managing Products and Brands: Building Customer Value -- 10. Internal Marketing -- 11. Pricing: Understanding and Capturing Customer Value -- 12. Marketing Channels: Delivering Customer Value -- 13. Engaging Customers and Communicating Customer Value -- 14. Public Relations and Sales Promotion -- 15. Professional Sales -- 16. Direct, Online, Social Media and Mobile -- Part IV. Managing Hospitality and Tourism Marketing : -- 17. Destination Marketing -- 18. Next Year`s Marketing Plan.
520			_a"For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities."--Publisher`s website.
591			_a0
336			_atext
337			_aunmediated
338			_avolume
942			_2lcc _cBK _ajpascua _b2018-09-03 14:55:35 _djpascua _e2018-09-03 14:55:35
998			_a10439
999			_c10367 _d10367