000			02519nam a2200337Ia 4500
005			20260803094220.0
008			251212s2017 xx 000 0 und d
245	1		_aDoing research in the business world / _cDavid E. Gray.
100			_aGray, David E.
260			_aLondon : _bSAGE Publications Ltd., _c2017.
300			_axi, 822 pages: _billustrations
300			_c25 cm
500			_aIncludes bibliographic references and index
020			_a978-1-4739-3843-4
650			_aBusiness _xResearch
944			_aCIR
050			_a658 G79d 2017
943			_b0 _c0 _d0 _e1 _f0 _g1 _h0 _i0 _j0
944			_b1 _c1 _d0
953			_pHED6066
546			_ain English
953			_cCollege Library
505			_a1. Introduction -- Part A. Principles and Planning for Research -- 2. Theoretical Perspectives and Research Methodologies in Business -- 3. Selecting and Planning Business Research Proposals and Projects -- 4. Business Research Ethics -- 5. Searching, Critically Reviewing and Using the Literature in Business -- Part B. Research Methodology -- 6. Business Research Design: Quantitative Methods -- 7. Business Research Design: Qualitative Methods -- 8. Business Research Design: Mixed Methods -- 9. Sampling Strategies in Business -- 10. Designing Descriptive and Analytical Surveys for Business -- 11. Designing Case Studies for Business -- 12. Designing Evaluations in Business -- 13. Action Research and Change in Business -- Part C. Data Collection Methods -- 14. Questionnaires -- 15. Interviewing -- 16. Non-participant Observation -- 17. Ethnography and Participant Observation -- 18. Focus Groups -- 19. Unobtrusive Measures -- 20. Visual Methods -- 21. Secondary Data Analysis -- pt. D Analysis and Report Writing -- 22. Getting Started with SPSS -- 23. Analysing and Presenting Quantitative Data -- 24. Getting Started with NVivo -- 25. Analysing and Presenting Qualitative Data -- 26. Writing up the Research in a Business Report -- 27. Preparing for Business Presentations and for Vivas
520			_aDesigned especially for students and researchers in business and complimeted by an fully interactive ebook that supports students whatever their learning preference, it guidess each step of the research process and demonstrates what it means to conduct quality research in today`s global context.
591			_a0
336			_atext
337			_aunmediated
338			_avolume
942			_2lcc _cBK _ajpascua _b2018-11-17 14:29:30 _djpascua _e2018-11-17 14:29:30
998			_a10726
999			_c10649 _d10649