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245	1		_aMix & munch : _ban innovative burger company / _cAbigail Aceno, Nikka Pearlyn de Silva, Larissa Marella Yambao.
240	1		_aFEU-Cavite
100			_aBachelor of Science in Business Administration
100			_d2013
700			_aIx, 90 pages : color illustration; 28 cm
700	0		_aTH 658.83 Ac34 2013
110			_aTH0006 ; TH0044 ; TH0041
260			_aEnglish : _bCollege Library,
250			_aFood -- Marketing -- Research; Marketing -- Research; Burgers -- Marketing -- Research; Burgers _xResearch
300			_aMix & Munch introduces Mix & Munch Burgers, a burger innovation invented to give potential costumers a burger that has the nutritional needs in order to have a healthy body and lifestyle. Also, customers have the power and control to choose from an array of cheeses, sauces, and toppings as well as the burgers and the bread. This is to have each and every customer be satisfied. Filipinos nowadays have two factors when it comes to buying a product; which is price and value. Mix & Munch Company seeks to provide burgers of quality, excellent taste, and healthy ingredients as well as customer satisfaction in every product. The burgers are offered at a price not heavy for potential customers. The target market is confined with Filipinos residing in Poblacions 1, 2, 3, 4, and 5 of Silang, Cavite. The researchers conducted a survey to gather information about the target market. The survey conducted resulted to 79.9% acceptability amongst prospective buyers. It indicates that Mix & Munch Burgers concept is the reason why they decided to patronize the product. As wants and needs of customers change due to the trends, and other factors affecting their purchasing decision the researchers have seen the need and area for market. Mix & Munch Company will distribute its burgers through the store located in Poblacion 1 of Silang, Cavite. The company will use market penetration strategy so that there will be awareness amongst its target market. Tarpaulins and flyers will be placed and given out in the target area of Mix & Munch. The pricing strategy incorporated by the company is according to the purchasing power of the target market as well as pricing schemes of its competitors. The burger patties costs P28.00, P 30.00, and P 32.00; with its selling price higher than burger chains but relatively lower than Fast food restaurants and restaurants. Mix & Munch is a partnership business which consists of three owners. It is controlled and managed by a manager hired by the owners. Employees have a minimum wage rate based in Silang, Cavite. They have the necessary benefits and compensation given to each such as SSS, PHILHEALTH, and PAG-IBIG. The owners value their employees same as their potential customers, the hiring of competitive and dynamic manager, cook, and service crew will boost company`s productivity and morale. Malunggay, also known as Moringa Oleifera is the main ingredient of Mix & Munch Burgers along with other ingredients that will undergo a step by step process such as preparation, processing, cooking, and packaging. Mix & Munch Company site is located at J. Rizal Street Silang, Cavite that has a total land area of 100 sq. meters, which will be rented by the owners. Mix & Munch will have its Return on Investment in a span of 3 years. : _b1
300			_a1 pages
300			_d0
490			_aFeasibility study
500			_a0
020			_atext
650			_aUnmediated
600		4	_avolume
942			_2lcc _ctd _ajpascua _b2019-02-14 14:02:07 _ddsolimen _e2025-04-10 11:55:37
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