000			04138nam a2200313Ia 4500
005			20260803094222.0
008			251212s9999 xx 000 0 und d
245	1		_aSwitch N' Style / _cMichel Clarenz, Aizel Anne Bilar, Jaspe Wesley Spencer.
240	1		_aFEU-Cavite
100			_aBachelor of Science in Bussiness Administration
100			_d2015
700			_aX, 75 pages : color illustrtaions
700			_a28 cm.
700	0		_aTH 685.3102 C541 2015
110			_aTH0013
260			_aEnglish : _bCollege Library,
250			_aShoes -- Design -- Marketing-- Research; Shoes -- Research; Shoes -- Marketing; Shoes -- Design -- Research; Shoes -- Design -- Marketing
300			_aThe researches introduce Switch n` Style shoe products, a shoe innovation to give the community a convenience of having a pair of flat shoes for men and women with different skin designs. Customers will have the power and control to choose different skin desings. Switch n` Stlye seeks to provide different style and variety of flat shoes for men and women as well as the skin designs to bring satisfaction for every customer. People nowadays are looking for the convenience and affordability of having shoes with different skin designs. Price and Quality are important factors for the customer when it comes to buying. Switch n` Stlye will offer an affordable, convenient and fashion statement shoes and skins that will fit the personality of every customer. Switch n` stlye seeks to provide different style and variety of that shoes for men and women as well as the skin designs to bring satisfaction for every product. The target market is confined with Filipinos located in Pala - Pala Dasmarinas Cavite. Switch n` Style will distribute its shoes and skin designs through the store located in Pala - Pala Dasmarinas, Cavite. The proposed business will use Market Penetration Strategy, Market Oriented Strategy and Customer Oriented Strategy. Since Switch n` Style is new to the market , Market Penetration will be used to attract large customers. Switch n` Style will use Market Oriented Strategy to educate the customers abut the benefits, convenience and to build a long term relationship to the customers about the benefits, convenience and to build a long term relationship to the customers. Tarpaulins and flyers will be placed and given out in the target area Switch n` Style. Social Media announcements will also be a tool to attract customers all around Cavite. The pricing strategies of the proposed business are Promotional pricing and Value Based pricing. Value Based Pricing is effective when products are sold based on emotions. Value based pricing is the practice of setting the price of a product or service at its perceived value to the customer. This pricing is based on the benefits it provides to consumers. Value based pricing will help Switch n` Style generate the most profit. It can increase the company`s profits and create customer loyslty. While the promotional strategy will enhance the effectiveness of product sales efforts to attract the customers. It will offer discounts, Buy One Take One, Clearance Sale and Coupons. Switch n` Style is partnership business which consists of three owners. It is owned by the three researchers and controlled by the owners. The owners are liable for any debt that the proposed business will encounter. Employees have the necessary benefit and compensation given to each such as SSS, Phil Health, PAG-IBIG. Interchangeable skin design is new to the market and it is an innovative way of giving customers the satisfaction of having different skin designs in one pair of shoes. Switch n` Style is strategically located in Pala - Pala Dasmarinas Cavite which will be rented by the owners.: _b1
300			_a1 pages
300			_d0
490			_aFeasibility study
500			_a0
020			_atext
650			_aUnmediated
600		4	_avolume
942			_2lcc _ctd _ajpascua _b2019-02-27 09:48:22 _ddsolimen _e2025-02-17 16:05:58
943			_b0 _c0 _d0 _e1 _f0 _g0 _h0 _i0 _j0
998			_a10885
999			_c10809 _d10809