000			02603nam a2200301Ia 4500
005			20260803094222.0
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245	1		_aUlam bites / _cAndrea Virginia Mercado, Abegial Retardo, Angelynn Salazar.
240	1		_aFEU-Cavite
100			_aBachelor of Science in Business Aministration Major in Financial Management and Marketing Management
100			_d2016
700			_aVii, 97 pages: color illustrations : 28 cm.
700	0		_aTH 642.5 M533 2016
110			_aTH0015
260			_aEnglish : _bCollege Library,
250			_aConvenience foods; Convenience foods -- Marketing -- Research; Convenience foods -- Marketing; Convenience foods _xResearch
300			_aConvenience foods are driven heavily by the trend towards more convenient food preparation and consumption, which is a result of busy lifestlyes and an aging population (http://www.cargillfoods.com, 2016). This need of the consumers on alloting a little of their time to eat, gave researchers the idea to provide consumers an innovative and convenient way to eat Filipios traditional foods without sacrificing its taste and price. Ulam Bites is basically a combination of Filipino dishes like Adobo and rice. The ulam or viand will be placed inside cooked rice, coated with egg and bread crumbs and then shaped into rectangular bite-sized portions which is 5 inches in length, 3 inches in width and 1 inch thick. This represents the culture of the Filipinos by using different Filipino viand (ulam). Its target location is at Silang, Bayan while its target market are residents of Silang, Bayan who prefer to eat on the go. This includes consumers with ages from 10 to 60 years old regardless of their gender and occupation. There are several competirors identified but Ulam bites assures that it has its competitive advantage, like it can be a substitute for a full meal. Also, different promotional strategies will be applied to market the product especially on its first year of operation. The business will also give priority to customer service to gurantee maximum customer satisfaction. Ulam Bites promise not only to sell taste but also convenience. This will help the Philippines to promote the Filipino culture by highlighting the ulam (viand) used.: _b1
300			_a1 pages
300			_d0
490			_aThesis
500			_a0
020			_atext
650			_aUnmediated
600		4	_avolume
942			_2lcc _ctd _ajpascua _b2019-02-27 16:14:40 _ddsolimen _e2025-02-17 16:06:31
943			_b0 _c0 _d0 _e1 _f0 _g0 _h0 _i0 _j0
998			_a10892
999			_c10817 _d10817