000			03727nam a2200301Ia 4500
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245	1		_aLa Mercel coffee shop / _cKatherine N. Demillo, Aimee S. Liwanag, Anne Janille M. Rolle.
240	1		_aFar Eastern University - Cavite
100			_aBachelor of Science in Business Administration
100			_d2016
700			_aXiv, 125 pages : color illustrations; 28 cm
700	0		_aTH 641.877 D3955 2016
110			_aTH0020
260			_aEnglish : _bCollege Library,
250			_aCoffee -- Marketing _xResearch
300			_aLa Mercel is a coffee shop which aims to provide quality coffee to the city of Tagaytay and other surrounding communities. This includes maintaining positive relationships with the local people and tourists as they enjor their perfectly brewed coffee in a warm, inviting and pleasant environment. The primary products of La Mercel are varieties coffees which originated from different countries around the world. These coffees are Egg Coffee, Espreso, Cappuccino, Lagrima, Bonbon, Yuan Yang, Cafe Au Lait, Pharisaer, Flat White, Mazagran, Irish coffee, Frappe, Kapeng Barako and Kaisermelange. La Mercel will also offer complimentary products such as muffin, cinamon rolls and croissant. In this day and age, consumers are becoming accustomed to free WiFi access and this has created a level of expectation for the free WiFi availability. That is why La Mercel will offer free Wifi access on weekdays. On contrary, there will be no WiFi access available on weekends to avoid WiFi freeloaders who camp out all day nursing a single cup of coffee causing slow stable turnover. La Mercel also wants to encourage conversation between customers and some old fashion magazine and book reading every Saturday and Sunday. For many years Tagaytay City has been an atrraction for foreign and local tourists. Tagaytay is one of the nearest places in Manila where you can relax and experience a cool weather. The researchers have acknowledged this opportunity and have chosen Tagaytay City as the location of the coffee shop. Aside from Tagaytay`s tourist spots and attractions, it is also a food haven. There are many restaurants and cafes offering a wide array of food options. This makes the coffee business a booming industry in Tagaytay. Thus, the rivalry is seen in the perspective of product competition. The product competitors identified are Starbucks and Bag of Beans. To start the study the researchers surveyed 100 people from both genders and different occupations. The survey was conducted using a questionnaire. The respondents were mainly university students and employees. The researches mainly focused their questions on customer`s preferences and their favourite coffee shop they used to buy from. The researchers used the result to calculate the number of the survey implies that the market is not contented with the existing coffee products in the market. Hence, there is a big opportunity for La Mercel to be successful in the market. The coffee shop needs one manager, two barista and one helper to carry out all the operations of the coffee shop. La mercel is expected to gain profits on its fourth year of operation after incurring loss for the preceding years.: _b1
300			_a1 pages
300			_d0
490			_aFeasibility study
500			_a0
020			_atext
650			_aUnmediated
600		4	_avolume
942			_2lcc _ctd _ajpascua _b2019-03-06 14:48:56 _ddsolimen _e2025-03-11 16:32:33
943			_b0 _c0 _d0 _e1 _f0 _g0 _h0 _i0 _j0
998			_a10929
999			_c10860 _d10860