| 000 | 02361nam a2200361Ia 4500 | ||
|---|---|---|---|
| 005 | 20260803094222.0 | ||
| 008 | 251212s2016 xx 000 0 und d©©© | ||
| 245 | 1 |
_aSocial movements for good : _bhow companies and causes create viral change / _cDerrick Feldmann. |
|
| 100 | _aFeldmann, Derrick | ||
| 260 |
_aHoboken : _bWiley, _c©2016. |
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| 300 |
_axxii, 200 pages: _billustrations |
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| 300 | _c24 cm | ||
| 500 | _aIncludes index | ||
| 020 | _a978-1-119-13339-1 | ||
| 650 | _aSocial movements | ||
| 650 | _aLeadership | ||
| 650 | _aNonprofit organizations | ||
| 944 | _aCIR | ||
| 050 | _a303.484 F33s 2016 | ||
| 943 |
_b0 _c0 _d0 _e1 _f0 _g1 _h0 _i0 _j0 |
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| 944 |
_b1 _c1 _d0 |
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| 953 | _pHED6171 | ||
| 546 | _ain English | ||
| 953 | _cCollege Library | ||
| 505 | _aThe Movement for Good -- Social Movements -- The Power of the People -- Empathy -- The Why Behind Social Movement Participation -- From Belonging to Owning a Movement -- How People Engage With Movements Today -- Creating a Message to Believe In -- Social Movement Messaging -- Letting My Passion Be Heard Through a Sign -- Social Movement Symbolism -- The Business of Doing Good -- Companies and Social Movements -- Delivering Hope Abroad -- International Social Movements -- The Creative Behind a Social Movement for Good -- Creative Approaches to Social Movements -- Bringing a Social Movement for Good to a College Campus Near You -- College Based Social Movements -- The Power of Peers -- Peer Engagement in Social Movements -- Hashtag -- Hashtag Activism for Social Movements. | ||
| 520 | _a "Social Movements for Good tells the stories behind five of today`s most successful Millennial-generation social good movements by companies and nonprofits. In exploring each movement highlighted in the book, the reader will learn about leaders that created these movements, individuals that responded, and the data and research behind the movement`s success. The result is a full understanding of how social good movements are created today, how to truly activate a new generation, and the foundation and approach necessary to generate a public response to a social issue"-- | ||
| 591 | _a0 | ||
| 336 | _atext | ||
| 337 | _aunmediated | ||
| 338 | _avolume | ||
| 942 |
_2lcc _cBK _ajpascua _b2019-03-15 15:41:29 _djpascua _e2019-03-15 15:44:15 |
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| 998 | _a10995 | ||
| 999 |
_c10864 _d10864 |
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