| 000 | 01061nam a2200361Ia 4500 | ||
|---|---|---|---|
| 005 | 20260803094224.0 | ||
| 008 | 251212s2018 xx 000 0 und d©©© | ||
| 245 | 1 |
_aIntegrated advertising, promotion and marketing communications / _cKenneth E. Clow, Donald Baack. |
|
| 100 | _aClow, Kenneth E. | ||
| 700 | _aBaack, Donald | ||
| 260 |
_aHarlow, Essex : _bPearson Education Ltd, _c©2018. |
||
| 250 | _aEighth, global edition | ||
| 300 |
_a508 pages: _bcolor illustrations |
||
| 300 | _c28 cm | ||
| 500 | _aIncludes index | ||
| 020 | _a978-1-292-22269-1 | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aSales promotion | ||
| 650 | _aAdvertising | ||
| 944 | _aCIR | ||
| 050 | _a659.1 C62i 2018 | ||
| 943 |
_b0 _c0 _d0 _e0 _f1 _g1 _h0 _i0 _j0 |
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| 944 |
_b1 _c1 _d0 |
||
| 953 | _pHED6191 | ||
| 546 | _ain English | ||
| 953 | _cCollege Library | ||
| 591 | _a0 | ||
| 336 | _atext | ||
| 337 | _aunmediated | ||
| 338 | _avolume | ||
| 942 |
_2lcc _cBK _ajpascua _b2019-05-17 10:01:26 _djpascua _e2019-05-17 10:01:26 |
||
| 998 | _a11073 | ||
| 999 |
_c10988 _d10988 |
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