000			02143nam a2200373Ia 4500
005			20260803094017.0
008			251212s2023 xx 000 0 und d
245	1		_aIntroduction to mass communication : _bmedia literacy and culture / _cStanley J. Baran.
100			_aBaran, Stanley J.
260			_aNew York, NY : _bMcGraw Hill, _c2023.
250			_aTwelfth edition
300			_a1 volume (various pagings): _billustrations
300			_c27 cm
500			_aIncludes bibliographic references and index
020			_a9781265226565
650			_aMass media
650			_aMass media and culture
650			_aMedia literacy
944			_aCIR
050			_a302.23 B2313 2023
943			_b0 _c0 _d0 _e1 _f0 _g0 _h1 _i0 _j0
944			_b1 _c1 _d0
953			_pHED6697 ; HED6801
546			_ain English
953			_cCollege Library
505			_aLaying the Groundwork -- Media,Media Industries, and Media Audiences -- Strategic Communication Industries -- Mass-Mediated Culture in the Information Age
520			_a"Introduction to Mass Communication, 13e, focuses on literacy and culture, equipping students with essential skills in today`s ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, new scenario-driven activities, and writing tools in McGraw Hill. Instructor`s Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture McGraw Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"
591			_a0
336			_atext
337			_aunmediated
338			_avolume
942			_2lcc _cBK _aaambid _b2024-11-15 16:07:03 _ddsolimen _e2024-12-19 13:22:45
998			_a12954
999			_c1113 _d1113