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245	1		_aLateral exchange markets : _bhow social platforms operate in a networked economy / _cRebeca Perren & Robert V. Kozinets.
240	1		_aJournal of Marketing
100			_a82
100			_d1
700			_a1/3/2018
700	0		_a20-36
110			_aArticle
260			_aEnglish : _b,
250			_aaccess-based consumption ; algorithm marketing ; collaborative cosumption ; consociality ; institutional theory ; lateral exchange markets ; platform economics ; service dominant logic
300			_aLateral exchange markets (LEMs) are sites of technologically intermediated exchange between actors occupying equivalent network positions. To develop an enriched understanding of these markets, the authors develop a more broad-based and differentiated understanding of peer-to-peer, sharing, and access-based markets. They focus on two key axes: the extenxt of (1) consociality and (2) platform intermediation. Drawing on these attributes, the authors theoretically deduce four ideal types - Forums, Enablers, Matchmakers, and Hubs. Each type provides value in a different way. Forums connect actors, Enablers equip actors, Matchmakers pair actors, and Hubs centralize exchange. Twenty organizational cases reveal insights into the failure, adaptation, and success of LEMs. Lateral exchange markets shift responsibility for personal and exchange security to relevant personal actors, to institutions, or to the governing algorithms of technology platforms. Extending the general proposition that sociality increasingly infuses market logics, the findings suggest a new frontier in which social resources and software platform algorithms interact as operand resources whose negative consequences (e.g., opportunism) require careful managment through assurances and institutional arrangements matched to the type of LEM operation.
942			_2lcc _cpr _ajpascua _b2020-11-03 11:44:29 _djpascua _e2020-11-03 11:44:29
943			_b0 _c0 _d0 _e1 _f0 _g0 _h0 _i0 _j0
998			_a11598
999			_c11496 _d11496