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005			20260803094231.0
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245	1		_aClustering, knowledge sharing, and intrabrand competition : _ba multiyear analysis of an evolving franchise system / _cMoeen Naseer Butt, Kersi D. Antia, Brian R. Murtha & Vishal Kashyap.
240	1		_aJournal of Marketing
100			_a82
100			_d1
700			_a1/1/2018
700	0		_a74-92
110			_aArticle
260			_aEnglish : _b,
250			_aclustering ; knowledge sharing ; competition ; franchising
300			_aAs franchise systems expand, the clustering and resulting proximity of same-brand outlets often become contentious issues. The increased interactions among outlets may facilitate knowledge sharing, even while inducing intrabrand competition. Prior research has considered each possibility - knowledge sharing or intrabrand competition - in isolation, resulting in conflicting recommendations to the central question of whether multiple same-brand outlets should be close to or distant from one another. In this study, the authors take the perspective of the focal outlet and show that the opportunity to share knowledge afforded by clustering-based proximity may or may not be realized, depending on the motivation and ability of the proximal outlets to share knowledge, the focal outlet`s ability to absorb knowledge, and the governance context. An analysis of more than 8, 000 observations on the 988 outlets of a U.S.-based automotive service franchise system from 1977 to 2012, and corresponding outlet-level sales information from 2004 to 2012 provides support for the authors`s hypotheses.
942			_2lcc _cpr _ajpascua _b2020-11-03 16:07:47 _djpascua _e2020-11-03 16:07:47
943			_b0 _c0 _d0 _e1 _f0 _g0 _h0 _i0 _j0
998			_a11601
999			_c11499 _d11499