| 000 | 02585nam a2200385Ia 4500 | ||
|---|---|---|---|
| 005 | 20260803094231.0 | ||
| 008 | 251212s2018 xx 000 0 und dÃ2017, Ã2017, Ã2017, | ||
| 245 | 1 |
_aThe four : _bthe hidden DNA of Amazon, Apple, Facebook, and Google / _cScott Galloway. |
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| 100 | _aGalloway, Scott | ||
| 100 | _d1964-|eauthor | ||
| 260 |
_aNew York, New York : _bPortfolio, Penguin, _cÃ2017, 2018. |
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| 300 |
_a323 pages: _billustrations |
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| 300 | _c17 cm | ||
| 500 | _aIncludes bibliographical references (pages 275-301) and index. | ||
| 020 | _a9780735213678 | ||
| 650 | _aInformation services industry. | ||
| 650 | _aStrategic planning. | ||
| 650 | _aConsumer behavior. | ||
| 650 | _aInternet industry. | ||
| 610 | _aGoogle (Firm); Amazon.com (Firm); Apple Computer, Inc.; Facebook (Firm) | ||
| 944 | _aCIR | ||
| 050 | _a338.761004678 G16f 2018 | ||
| 943 |
_b0 _c0 _d0 _e1 _f0 _g0 _h1 _i0 _j0 |
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| 944 |
_b1 _c1 _d0 |
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| 953 | _pHS1662 | ||
| 546 | _ain English | ||
| 953 | _cHigh School Library | ||
| 505 | _aAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that`s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they`re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world`s first trillion-dollar company, can anyone challenge them?In the same irreverent style that has made him one of the world`s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can`t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four. | ||
| 591 | _a0 | ||
| 336 | _astill image sti|2rdacontent. | ||
| 337 | _aunmediated n|2rdamedia. | ||
| 338 | _avolume nc|2rdacarrier. | ||
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_2lcc _cBK _ajderpo _b2021-01-21 12:29:19 _djderpo _e2021-01-21 12:35:56 |
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