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| 005 | 20260803094233.0 | ||
| 008 | 251212s2023 xx 000 0 und d©©© | ||
| 245 | 1 |
_aInternational marketing / _cMichael R. Czinkota, Georgetown University, Ilkka A. Ronkainen, Georgetown University, Annie Peng Cui, West Virginia University. |
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| 100 | _aCzinkota, Michael R. | ||
| 700 | _aRonkainen, IIkka A. | ||
| 260 |
_aBoston, MA : _bCengage, _c©2023. |
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| 250 | _aEleventh edition | ||
| 300 |
_axxix, 604 pages: _billustrations |
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| 300 | _c28 cm | ||
| 020 | _a9780357445129 | ||
| 650 | _aInternational marketing | ||
| 944 | _aCIR | ||
| 050 | _a658.84 C99i 2023 | ||
| 943 |
_b0 _c0 _d0 _e1 _f0 _g0 _h0 _i0 _j0 |
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| 944 |
_b1 _c1 _d0 |
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| 953 | _pHED6423 | ||
| 546 | _ain English | ||
| 953 | _cCollege Library | ||
| 505 | _aPart I: THE INTERNATIONAL MARKETING ENVIRONMENT.1: Global Environmental Drivers.2: International Trade Frameworks and Policy.3: The Role of Culture.4: The Economic Environment.5: The Political and Legal Environment.Part II: FINDING GLOBAL CUSTOMERS.6: Consumer, Industrial, and Government Markets.7: Strategic Planning.8: Analyzing People and Markets.9: Market Entry and Expansion.10: Marketing Organization, Implementation, and Control.Part III: THE GLOBAL MARKETING MIX.11: Product Management and Global Brands.12: Global Marketing of Services.13: Advertising, Promotion, and Sales.14: Pricing Strategies and Tactics.15: Global Distribution and Logistics.Pare IV: LEADERSHIP IN GLOBAL MARKETING.16: Social Networks and Communication.17: Leadership, Corporate Social Responsibility, and Sustainability.18: New Directions and Challenges.Appendix: Finding Your Calling: Jobs and Careers in International Marketing. | ||
| 591 | _a0 | ||
| 336 | _atext | ||
| 337 | _aunmediated | ||
| 338 | _avolume | ||
| 942 |
_2lcc _cBK _ajpascua _b2023-07-25 15:22:29 _djpascua _e2023-08-16 09:13:19 |
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