000			01573nam a2200349Ia 4500
005			20260803094236.0
008			251212s2022 xx 000 0 und d©©©
245	1		_aDigital marketing : _bstrategic planning & integration / _cAnnmarie Hanlon.
100			_aHanlon, Annmarie
260			_aLos Angeles : _bSAGE, _c©2022.
250			_aSecond edition
300			_axvii, 454 pages: _bIllustrations
300			_c25 cm
500			_aIncludes index
020			_a9781529742800
650			_aBusiness and Management
650			_aInternet marketing
944			_aCIR
050			_a658.87202854678 H19d 2022
943			_b0 _c0 _d0 _e0 _f1 _g1 _h1 _i0 _j0
944			_b1 _c1 _d0
953			_pHED6522
546			_ain English
953			_cCollege Library
505			_a Part 1. Digital marketing essentials The digital marketing environment The digital consumer Part 2. Digital marketing tools and channels Email, websites, SEO and paid search Content marketing Social media marketing Online communities Mobile marketing Augmented, virtual and mixed reality Part 3. Digital marketing strategy and planning Digital marketing audit Digital marketing strategy and objectives Building the digital marketing plan Part 4. Digital marketing management Managing resources and reporting Digital marketing metrics and analytics Integrating and transforming digital marketing
591			_a0
336			_atext
337			_aunmediated
338			_avolume
942			_2lcc _cBK _ajpascua _b2023-08-14 15:17:22 _ddsolimen _e2024-10-16 15:55:05
998			_a12001
999			_c11892 _d11892