000 02446nam a2200337Ia 4500
005 20260803094236.0
008 251212s2022 xx 000 0 und d©©©
245 1 _aBusiness research methods /
_cPamela S. Schindler.
100 _aSchindler, Pamela S.
260 _aNew York, NY :
_bMcGraw-Hill,
_c©2022.
250 _aFourteenth edition
300 _axxxi, 624 pages:
_bIllustrations
300 _c28 cm
500 _aIncludes bibliographic references and index
020 _a9781264704651
650 _aIndustrial management
_xResearch methodology
944 _aCIR
050 _a658.0072 Sch34b 2022
943 _b0
_c0
_d0
_e1
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_h1
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944 _b1
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953 _pHED6525
546 _ain English
953 _cCollege Library
505 _a Part I: Building the Foundation for ResearchChapter 1: Research Foundations and FundamentalsChapter 2: The Research Process: An OverviewChapter 3: Stage 1: Clarify the Research QuestionPart II: The Design of Business ResearchChapter 4: Stage 2: Research Design, An OverviewChapter 5: Stage 2: Sampling DesignAppendix: Calculate the Sample SizeChapter 6: Stage 2: Data Collection Design: Qualitative ResearchChapter 7: Stage 2: Data Collection Design: Observation ResearchChapter 8: Stage 2: Data Collection Design: ExperimentsChapter 9: Stage 2: Data Collection Design: Survey ResearchPart III: MeasurementChapter 10: Stage 3: Measurement FoundationsChapter 11: Stage 3: Measurement QuestionsAppendix: Sources of Measurement QuestionsChapter 12: Stage 3: Measurement InstrumentsPart IV: Collect, Prepare, and Examine the DataChapter 13: Stage 3: Collect, Prepare, and Examine DataAppendix: Better TablesAppendix: Review: Describing Data StatisticallyPart V: Analyze and Interpret DataChapter 14: Stage 4: Hypothesis TestingChapter 15: Stage 4: Measures of AssociationPart VI: Stage 5: Report the ResearchChapter 16: Stage 5: Research Reports: Support Insights and RecommendationsAppendix: Better ReportsPart VII: Research Project OverviewChapter 17: An Integrated Example Case IndexAppendicesA Business Research Proposals and RFPs (with Sample RFP)B Focus Group Discussion GuideC Nonparametric Significance Tests D Selected Statistical TablesReferencesGlossaryIndexes
591 _a0
336 _atext
337 _aunmediated
338 _avolume
942 _2lcc
_cBK
_ajpascua
_b2023-08-16 09:04:50
_ddsolimen
_e2024-10-18 09:49:02
998 _a12004
999 _c11894
_d11894