000			01258nam a2200337Ia 4500
005			20260803094248.0
008			251212s2021 xx 000 0 und d
245	1		_aTourism and hospitality marketing / _cChester Dave Arenas.
100			_aArenas, Chester Dave
260			_aSta. Cruz, Manila : _bEdric Publishing House, _c2021.
300			_a104 pages:
300			_c25 cm
500			_aIncludes bibliography
020			_a9786218179158
650			_aTourism _xMarketing
650			_aHospitality industry _xMarketing
944			_aFIL
050			_a338.4791 Ar332 2021
943			_b0 _c0 _d0 _e1 _f0 _g0 _h0 _i0 _j0
944			_b1 _c1 _d0
953			_pHED6418
546			_ain English
953			_cCollege Library
505			_aAn Overview of Marketing in the Hospitality -- Marketing Environment and SWOT Analysis -- The Marketing Strategy & the Role of Marketing in Hospitality -- The Marketing Management Process -- Product Mix -- Price Mix -- Place Mix -- Promotion Mix -- How to Create a Hotel Marketing Plan -- Developing a Marketing Strategy
591			_a0
336			_atext
337			_aunmediated
338			_avolume
942			_2lcc _cBK _adsolimen _b2024-11-15 13:51:09 _ddsolimen _e2024-11-15 14:38:52
998			_a12952
999			_c12833 _d12833