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245 1 _aMass communication theories :
_bexplaining origings, processes and effects /
_cMelvin L. DeFleur and Margaret H. DeFleur.
100 _aDeFleur, Melvin L.
700 _aDeFleur, Margaret H.
260 _aNew York :
_bRoutledge,
_c2022.
250 _aSecond edition
300 _aix, 356 pages:
300 _c25 cm
500 _aIncludes index
020 _a9780367533533
650 _aMass media
944 _aCIR
050 _a302.2301 D3619 2022
943 _b0
_c0
_d0
_e1
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_h1
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944 _b1
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953 _pHED6692
546 _ain English
953 _cCollege Library
505 _aIntroduction -- The Intellectual Foundations of Media Studies -- The Beginnings:Early Theories of Mass Communication -- Theories of Mass Communication Processes and Effects -- Theories of Influences on Individuals -- Theories of Influences on Society and Culture
520 _a"The second edition of this groundbreaking textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for undergraduate students. This new edition includes up-to-date research; greater coverage of contemporary critical and cultural theories; new treatments of theories such as cultivation theory, the spiral of silence, framing, and social media theories; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses"-- Provided by publisher
591 _a0
336 _atext
337 _aunmediated
338 _avolume
942 _2lcc
_cBK
_aaambid
_b2024-11-18 10:45:41
_ddsolimen
_e2024-11-18 15:08:47
998 _a12968
999 _c12847
_d12847