000			03445nam a2200373Ia 4500
005			20260803094250.0
008			251212s2023 xx 000 0 und d
245	1		_aStrategic management of technological innovation / _cMelissa A. Schilling.
100			_aSchilling, Melissa A.
260			_aNew York, NY : _bMcGraw Hill LLC, _c2023.
250			_aSeventh edition
300			_axvii, 349 pages: _billustrations
300			_c23 cm
500			_aIncludes bibliographic references and index
020			_a9781265073350
650			_aTechnological innovations _xManagement
650			_aNew products _xManagement
650			_aStrategic planning
944			_aCIR
050			_a658.4012 Sch335 2023
943			_b0 _c0 _d0 _e0 _f1 _g1 _h1 _i0 _j0
944			_b1 _c1 _d0
953			_pHED6722
546			_ain English
953			_cCollege Library
505			_aIntroduction -- Part One Industry Dynamics of Technological Innovation -- Sources of Innovation -- Types and Patterns of Innovation -- Standard Battles, Modularity and Platform Competition -- Timing of Entry -- Part Two Formulating Technological Innovation Strategy -- Defining the Organization`s Strategic Direction -- Choosing Innovation Projects -- Collaboration Strategies -- Protcting Innovation -- Part Three Implementing Technological Innovation Strategy -- Organizing for Innovation -- Managing the New Product Development Process -- Managing New Product Development Teams -- Crafting a Develoyment Strategy
520			_a"Innovation is a beautiful thing. It is a force with both aesthetic and pragmatic appeal: It unleashes our creative spirit, opening our minds to hitherto undreamed of possibilities, while accelerating economic growth and providing advances in such crucial human endeavors as medicine, agriculture, and education. For industrial organizations, the primary engines of innovation in the Western world, innovation provides both exceptional opportunities and steep challenges. While innovation is a powerful means of competitive differentiation, enabling firms to penetrate new markets and achieve higher margins, it is also a competitive race that must be run with speed, skill, and precision. It is not enough for a firm to be innovative-to be successful it must innovate better than its competitors. As scholars and managers have raced to better understand innovation, a wide range of work on the topic has emerged and flourished in disciplines such as strategic management, organization theory, economics, marketing, engineering, and sociology. This work has generated many insights about how innovation affects the competitive dynamics of markets, how firms can strategically manage innovation, and how firms can implement their innovation strategies to maximize their likelihood of success. A great benefit of the dispersion of this literature across such diverse domains of study is that many innovation topics have been examined from different angles. However, this diversity also can pose integration challenges to both instructors and students. This book seeks to integrate this wide body of work into a single coherent strategic framework, attempting to provide coverage that is rigorous, inclusive, and accessible"-- Provided by publisher.
591			_a0
336			_atext
337			_aunmediated
338			_avolume
942			_2lcc _cBK _adsolimen _b2024-11-22 14:27:11 _ddsolimen _e2024-11-22 14:27:11
998			_a13081
999			_c12957 _d12957