| 000 | 02643nam a2200349Ia 4500 | ||
|---|---|---|---|
| 005 | 20260803094250.0 | ||
| 008 | 251212s2023 xx 000 0 und d | ||
| 245 | 1 |
_aCustomer relationship management : _ba global approach / _cSamit Chakravorti. |
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| 100 | _aChakravorti, Samit | ||
| 260 |
_aLos Angeles : _bSage, _c2023. |
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| 300 | _axv, 286 pages: | ||
| 300 | _c23 cm | ||
| 500 | _aIncludes bibliographic references and index | ||
| 020 | _a9781529767414 | ||
| 650 |
_aCustomer relations _xManagement |
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| 650 | _aIntercultural communication | ||
| 944 | _aCIR | ||
| 050 | _a658.812 C3499 2023 | ||
| 943 |
_b0 _c0 _d0 _e1 _f0 _g0 _h1 _i0 _j0 |
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| 944 |
_b1 _c1 _d0 |
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| 953 | _pHED6724 ; HED6862 | ||
| 546 | _ain English | ||
| 953 | _cCollege Library | ||
| 505 | _aEstablishing Foundations -- Planning and Implementation -- Maanging Stakeholder Relationships -- Improving Global CRM Implementation | ||
| 520 | _a"Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing. Emphasis is placed on the need for developing cross-cultural skills and cultural intelligence for identifying and fulfilling cross country CRM opportunities, through analytical, strategic, operational and social CRM projects. Written in an accessible style throughout, the eleven chapters provide ample depth to support a full course related to CRM, spanning: CRM foundations planning and implementation managing stakeholder relationships improving global CRM implementation Wide-ranging case studies include: Royal Bank of Scotland, the Nike hijab, Instagram, HubSpot and the pharmaceutical industry in India. The text will appeal to advanced undergraduate and graduate students studying CRM, Relationship Marketing and International Marketing, as well as CRM and marketing practitioners. Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University in the United States"-- Provided by publisher. | ||
| 591 | _a0 | ||
| 336 | _atext | ||
| 337 | _aunmediated | ||
| 338 | _avolume | ||
| 942 |
_2lcc _cBK _adsolimen _b2024-11-25 11:46:30 _ddsolimen _e2025-01-22 13:25:25 |
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| 998 | _a13083 | ||
| 999 |
_c12959 _d12959 |
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