000			01555nam a2200349Ia 4500
005			20260803094250.0
008			251212s2021 xx 000 0 und d
245	1		_aTourism and hospitality marketing / _cMaria Criselda G. Gatchalian-Badilla.
100			_aGatchalian-Badilla, Maria Criselda G.
260			_aManila, Philippines : _bREX Book Store, _c2021.
250			_aRevised edition
300			_axii, 225 pages:
300			_c25 cm
500			_aIncludes bibliographic references and index
020			_a9786210427509
650			_aTourism _xMarketing
650			_aHospitality industry _xMarketing
944			_aFIL
050			_a338.4791 G22 2021
943			_b0 _c0 _d0 _e1 _f0 _g0 _h0 _i0 _j0
944			_b1 _c1 _d0
953			_pHED6733
546			_ain English
953			_cCollege Library
505			_aIntroduction to Tourism and Hospitality Marketing -- The Tourist Market and Segmentation -- Tourism and Consumer Behavior -- The Marketing Plan -- The Tourism and Hospitality Product -- Pricing in Tourism and Hospitality -- Promotional Tools: Advertising, Direct Marketing, Personal Selling, Public Relations and Sales Promotions -- Digital Marketing -- Distribution Channels in the Tourism and Hospitality Industry -- Destination Branding and Marketing -- Relationship Marketing -- Tourism and Hospitality Marketing and Its Future
591			_a0
336			_atext
337			_aunmediated
338			_avolume
942			_2lcc _cBK _adsolimen _b2024-11-29 15:57:34 _ddsolimen _e2024-11-29 16:06:49
998			_a13091
999			_c12967 _d12967