000			02830nam a2200349Ia 4500
005			20260803094250.0
008			251212s2025 xx 000 0 und d
245	1		_aTeaching public relations : _bprinciples and practices for effective learning / _cPeter M. Smudde.
100			_aSmudde, Peter M.
260			_aNew York ; London : _bRoutledge, Taylor & Francis Group, _c2025.
250			_aRevised edition
300			_axii, 187 pages:
300			_c23 cm
500			_aIncludes index
020			_a9781032805252
650			_aPublic relations _xStudy and teaching
944			_aCIR
050			_a659.2071 Sm82 2025
943			_b0 _c0 _d0 _e1 _f0 _g0 _h1 _i0 _j0
944			_b1 _c1 _d0
953			_pHED6639
546			_ain English
953			_cCollege Library
505			_aBecoming a PR educator -- Public Relations Education (PRE) in Context -- Approaches for Teaching and Learning Befitting Public Relations Education (PRE)
520			_a"Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators. Newly updated to reflect five years of developments in the field of public relations since its initial publication in 2019, this revised edition of Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations. It includes curriculum development and course design plus guides and tools for the work PR educators must do. This book remains the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. This book, however, is not a book of tips for teaching PR. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, considering a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research"-- Provided by publisher.
591			_a0
336			_atext
337			_aunmediated
338			_avolume
942			_2lcc _cBK _adsolimen _b2024-12-16 10:52:06 _ddsolimen _e2024-12-16 10:52:06
998			_a13147
999			_c13021 _d13021