000			03175nam a2200361Ia 4500
005			20260803094251.0
008			251212s2024 xx 000 0 und d
245	1		_aIntroducing communication research : _bpaths of inquiry / _cDonald Treadwell.
100			_aTreadwell, Donald
260			_aThousand Oaks : _bSAGE Publications, Inc, _c2024.
250			_aFifth edition
300			_axxviii, 317 pages:
300			_c25 cm
500			_aIncludes bibliographic references and index
020			_a9781071886649
650			_aCommunication research methodology.
650			_aResearch methods.
944			_aCIR
050			_a302.2 T7101 2024
943			_b0 _c0 _d0 _e1 _f0 _g0 _h1 _i0 _j0
944			_b1 _c1 _d0
953			_pHED6808
546			_ain English
953			_cCollege Library
505			_aFoumndations: The Ideas that Shape Our Research -- Getting Started: From Inspiration to Implementation -- Ethics: Our Responsibilities as Researchers -- Resources: Reading, Recording and Reviewing Research -- Measurement: Research Using Numbers -- Sampling: Who, What and How Many? -- Statistics: Choosing and Using Quantitative Tools -- Surveys: Putting Numbers on Opinions -- Experiments: Researching Cause and Effects -- Content Analysis I: Quantitative Understandings of Words and Images -- Observation: Qualitative Understanding of Behaviors and Attitudes -- Now What? Reporting and Presenting Research Results
520			_a"Welcome to communication research. Probably you are studying communication because you are attracted to its career or practice potential in some form-gamer, blogger, influencer, or public opinion researcher perhaps-or because some aspect of human communication such as interpersonal relationships, group performance, or virtual characters in virtual worlds has you intrigued and wanting to know more. This text introduces the "wanting to know more" side of communication with some emphasis on how research ties into the world of practice or applied communication. Ultimately, research is nothing more than a quest for answers but for both scholarly research and applied communication some answers are better or more dependable than others. In both cases, research must be able to stand up to criticism and questioning if it is to be useful. The generic questions that probe and test for well-planned and implemented research have much in common with the basic questions that journalists ask, and with the questions we should ask of any media content-especially in this era of misinformation and disinformation. Who did it? Why did they do it? When did they do it? Where did they do it? How did they do it? What happened? The answers to the first four questions will generally be self-apparent in research reports. Typically, you will find that scholars or practitioners (who) did the research for pragmatic or theoretical reasons (why). The date (when) and location of the study (where) will also be apparent"--Provided by publisher.
591			_a0
336			_atex
337			_aunmediated
338			_avolume
942			_2lcc _cBK _adsolimen _b2024-12-19 15:24:23 _ddsolimen _e2024-12-19 15:24:23
998			_a13171
999			_c13043 _d13043