000			03489nam a2200397Ia 4500
005			20260803094251.0
008			251212s2024 xx 000 0 und d
245	1		_aMediawriting : _bprint, broadcast, and public relations / _cDeborah A. Silverman, Brian S. Meyer, Joe Marren, W. Richard Whitaker, Ronald D. Smith, and Janet E. Ramsey.
100			_aSilverman, Deborah A.
700			_aMeyer, Brian.; Marren, Joe.; Whitaker, Wayne R.; Smith, Ronald D.; Ramsey, Janet E.
260			_aNew York, NY : _bRoutledge, _c2024.
250			_aSixth edition
300			_axix, 434 pages: _billustrations
300			_c26 cm
500			_aIncludes index
020			_a9781003394501
650			_aMass media _xAuthorship.
650			_aBroadcast journalism _xAuthorship.
650			_aPublic relations _xAuthorship.
650			_aJournalism _xAuthorship.
944			_aCIR
050			_a808.066302 Si395 2024
943			_b0 _c0 _d0 _e1 _f0 _g0 _h1 _i0 _j0
944			_b1 _c1 _d0
953			_pHED6809
546			_ain English
953			_cCollege Library
505			_aCommunication Theory and News Values -- Ethical Decisions in Writing and Reporting -- Legal Considerations in Media Writing -- Fundamentals of Writing and Editing -- Communications Challenges in the Digital Age -- Crafting Ideas and Observing Style -- Writing and Reporting the News -- The Art of Interviewing -- Research from Documents and Other Sources -- using Quotations and Sources in News and Reporting -- Feature Writing -- Preparing Broadcast Copy -- Reporting for Radio and Television -- Preparing News Releases -- Writing for organizational Media -- Advocacy and Speech Writing
520			_a"Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing. Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Expanded and updated throughout, this sixth edition features: A look at how journalists and PR practitioners use and write for social media platforms such as X and Facebook; Tips for better web writing, research, interviewing, and headline writing across multiple media platforms, including covering breaking news in the digital world; Coverage of public relations writing for digital media, publications, and other organizational media; Updates on current ethical issues faced by communicators; Information on spotting "fake news" and "deep fakes"; Strategies for integrating sound bites into broadcast scripts; New "It Happened to Me" anecdotes from the authors` experiences as journalists and PR professionals; Updated discussion questions and writing exercises. Designed to meet the needs of students of digital, print, and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with all the skills necessary to succeed in their chosen writing field. Online Instructor and Student Resources are available for this book, including sample syllabi, quizzes and answer keys, chapter overviews, and links to further resources"--Provided by publisher.
591			_a0
336			_atext
337			_aunmediated
338			_avolume
942			_2lcc _cBK _adsolimen _b2024-12-19 15:37:34 _ddsolimen _e2024-12-19 15:37:34
998			_a13172
999			_c13044 _d13044