000			01562nam a2200373Ia 4500
005			20260803094251.0
008			251212s2023 xx 000 0 und d
245	1		_aIntroduction to mass communication and journalism / _cLinda Tapping.
100			_aTapping, Linda
260			_aDublin, OH : _bOryson Press, _c2023.
250			_aFirst edition
300			_a[ix], 289 pages:
300			_c25 cm
500			_aIncludes index
020			_a9798887150956
650			_aMass communication.
650			_aJournalism.
650			_aCommunication.
650			_aMass media.
944			_aCIR
050			_a302.23 T168 2023
943			_b0 _c0 _d0 _e1 _f0 _g0 _h1 _i0 _j0
944			_b1 _c1 _d0
953			_pHED6816
546			_ain English
953			_cCollege Library
505			_aThe Importance of Communication -- Communicative Rationality -- Advertising -- Television Advertisment -- Corporate Media -- parying for the Video Revolution -- News Media Coverage of Popular-Culture Culpability -- Usage of Various Electronic Media -- Comparing the Internet and other Nontraditional Media with Traditional Media -- A Demand-Side View Sustainability -- Operationalizing and Analyzing Exposure -- Phenomenological Medium Theory -- Electronic Media of the 21st Century -- Audience Valuation and Minority Media -- Preparing the Next Generation of Journalists
591			_a0
336			_atext
337			_aunmediated
338			_avolume
942			_2lcc _cBK _adsolimen _b2025-01-06 12:00:23 _ddsolimen _e2025-01-06 12:00:54
998			_a13179
999			_c13051 _d13051