000			01795nam a2200409Ia 4500
005			20260803094251.0
008			251212s2024 xx 000 0 und d
245	1		_aMarketing for tourism, hospitality & events : _ba global & digital approach / _cSimon Hudson, Louise Hudson.
240	1		_aMarketing for tourism, hospitality, and events
100			_aHudson, Simon
700			_aHudson, Louise
260			_aThousand Oaks : _bSage, _c2024.
250			_aSecond edition
300			_axiv, 401 pages: _billustrations
300			_c24 cm
500			_aIncludes bibliographic references and index
020			_a9781529628081
650			_aTarget marketing.
650			_aTourism.
650			_aTourism _xMarketing.
650			_aTourism _xManagement.
944			_aCIR
050			_a658.8 H86m 2024
943			_b0 _c0 _d0 _e1 _f0 _g0 _h1 _i0 _j0
944			_b1 _c1 _d0
953			_pHED6824
546			_ain English
953			_cCollege Library
505			_aToday`s Marketing Environment -- Understanding Today`s Consumer -- Digital Marketing -- The Marketing Plan -- The Tourism and Hospitality Product -- Pricing -- Distribution -- The Role of Advertising and Sale Promotions -- Public Relations and Personal Selling -- Customer Service -- Marketing Research -- Tourism marketing Ethics
520			_a"This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries"--|cProvided by publisher.
591			_a0
336			_atext
337			_aunmediated
338			_avolume
942			_2lcc _cBK _adsolimen _b2025-01-07 11:46:21 _ddsolimen _e2025-01-07 11:48:23
998			_a13187
999			_c13059 _d13059