000			02694nam a2200361Ia 4500
005			20260803094251.0
008			251212s2024 xx 000 0 und d
245	1		_aThe New rules of marketing and PR : _bhow to use content markering, AI, social media, podcasting, video, and newsjacking to reach buyers directly / _cDavid Meerman Scott.
100			_aScott, David Meerman
260			_aHoboken, New Jersey : _bWiley, _c2024.
250			_aNinth edition
300			_axvii, 462 pages:
300			_c23 cm
500			_aIncludes index
020			_a9781394282166
650			_aInternet marketing.
650			_aInternet in public relations.
944			_aCIR
050			_a658.872 Sco832 2024
943			_b0 _c0 _d0 _e1 _f0 _g0 _h1 _i0 _j0
944			_b1 _c1 _d0
953			_pHED6845
546			_ain English
953			_cCollege Library
505			_aHow the Web Has Changed the Rules of Marketing and PR -- Web-Based Communications to Reach Buyers Directly -- Action Plan for Harnessing the Power of the New Rules -- Action Plan for Harnessing the Power of the New Rules
520			_a"The rapid growth of generative artificial intelligence tools from AI giants like OpenAI and Google, plus a host of smaller startups, is the most significant development in modern marketing and PR since the first edition of the book was published back in 2007. Marketers and PR professionals who don`t embrace these new technologies will quickly fall behind, putting them at a substantial competitive disadvantage compared to those who use these technologies skillfully. Therefore, the 9th edition is the most important update to the book yet. David Meerman Scott serves as an advisor to five AI companies and has used AI himself for years. In this new edition, he breaks through the hype to provide practical information and stories of success so readers can not only understand AI but also deploy AI tools in any size business. At the same time, while machines can certainly aid marketing in unprecedented ways, the 9th edition also shows why we need writers and designers and filmmakers and other creative people now more than ever. We learn insights about life from creatives in a way that AI never can--because AI can only build on what has come before. It`s important to remember that we need human-centric communications to show how organizations are making people`s lives better. In a world of AI, good communications, practiced by good humans, matters deeply."-- Provided by publisher.
591			_a0
336			_atext
337			_aunmediated
338			_avolume
942			_2lcc _cBK _adsolimen _b2025-01-20 13:25:05 _ddsolimen _e2025-01-20 13:41:37
998			_a13208
999			_c13080 _d13080