| 000 | 02933nam a2200373Ia 4500 | ||
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| 005 | 20260803094251.0 | ||
| 008 | 251212s2024 xx 000 0 und d | ||
| 245 | 1 |
_aConsumer behaviour and analytics / _cAndrew Smith. |
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| 100 | _aSmith, Andrew | ||
| 100 | _d1967 March 27-|eauthor | ||
| 260 |
_aLondon ; New York : _bRoutledge, _c2024. |
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| 250 | _aSecond edition. | ||
| 300 | _axiv, 213 pages: | ||
| 300 | _c24 cm | ||
| 500 | _aIncludes index | ||
| 020 | _a9781032388342 | ||
| 650 | _aConsumer behavior. | ||
| 650 |
_aMarketing _xData processing. |
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| 944 | _aCIR | ||
| 050 | _a658.8342 Sm511 2024 | ||
| 943 |
_b0 _c0 _d0 _e1 _f0 _g0 _h1 _i0 _j0 |
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| 944 |
_b1 _c1 _d0 |
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| 953 | _pHED6847 | ||
| 546 | _ain English | ||
| 953 | _cCollege Library | ||
| 505 | _aAn Introduction to Consumer Analytics -- Purchase Insight and the Anatomy of Transactions -- Web and Social Activity -- Extant Research, Decision-Making and Exogenous Cognition -- Elemental Feautures of Consumer Choice: Needs, Economics, Deliberation and Impulse -- Perceptual and Communicative Features of Consumer Choice -- Individual and Social Features of Consumption -- Knowldege-Driven Marketing and the Modular Adapative Dynamic Schematic | ||
| 520 | _a"The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides"--|cProvided by publisher. | ||
| 591 | _a0 | ||
| 336 | _atext | ||
| 337 | _aunmediated | ||
| 338 | _avolume | ||
| 942 |
_2lcc _cBK _adsolimen _b2025-01-20 15:10:23 _ddsolimen _e2025-01-20 15:10:31 |
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