| 000 | 02582nam a2200373Ia 4500 | ||
|---|---|---|---|
| 005 | 20260803094251.0 | ||
| 008 | 251212s2024 xx 000 0 und d | ||
| 245 | 1 |
_aDigital business and e-commerce management / _cDave Chaffey, Tanya Arturi, David Edmundson-Bird. |
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| 100 | _aChaffey, Dave | ||
| 700 | _aChaffey, Tanya.; Edmundson-Bird, David. | ||
| 260 |
_aHoboken, NJ : _bPearson, _c2024. |
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| 250 | _aEighth edition | ||
| 300 |
_axxiv, 638 pages: _billustrations |
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| 300 | _c26 cm | ||
| 500 | _aIncludes bibliographic references and index | ||
| 020 | _a9781292725833 | ||
| 650 | _aElectronic commerce. | ||
| 650 |
_aBusiness enterprises _xComputer networks. |
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| 944 | _aCIR | ||
| 050 | _a658.872 C34d 2024 | ||
| 943 |
_b0 _c0 _d0 _e1 _f0 _g0 _h0 _i0 _j0 |
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| 944 |
_b1 _c1 _d0 |
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| 953 | _pHED6850 | ||
| 546 | _ain English | ||
| 953 | _cCollege Library | ||
| 505 | _aIntroduction to digital business -- Opportunity analysis for digital business and e-commerce -- E-commerce management -- Key issues in the digital environment -- Digital business strategy -- Digital supply chain management -- Digital communication -- Digital experience and service design -- Managing digital transformation | ||
| 520 | _a"This book is intended to equip current and future managers with some of the knowledge and practical skills to help them navigate their organisation towards digital business. A key aim of this book is to identify and review the key management decisions required by organisations moving to digital business and to consider the process by which these decisions can be taken. Key questions that established businesses need to ask include: What approach to digital business strategy do we follow? How do we reach our target audiences online using digital channels? How should we integrate with supply chain partners. How much do we need to invest in digital business? Which processes should be our digital business priorities? Should we adopt new business and revenue models? What marketing technology should we use? What are the main changes that need to be made to transform an organisation that uses technology to a true digital business? Startup businesses and smaller businesses have many similar questions, but usually have the additional challenge of a more limited budget although with a smaller team giving greater agility!"-- Provided by publisher. | ||
| 591 | _a0 | ||
| 336 | _atext | ||
| 337 | _aunmediated | ||
| 338 | _avolume | ||
| 942 |
_2lcc _cBK _adsolimen _b2025-01-21 14:38:12 _ddsolimen _e2025-01-21 14:38:12 |
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| 998 | _a13213 | ||
| 999 |
_c13085 _d13085 |
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