000			02012nam a2200385Ia 4500
005			20260803094251.0
008			251212s2021 xx 000 0 und d
245	1		_aSocial media marketing / _cTracy L. Tuten.
100			_aTuten, Tracy L.
260			_aThousand Oaks : _bSAGE Publishing, _c2021.
250			_aFourth edition
300			_axvi, 466pages:
300			_c24 cm
500			_aIncludes bibliographic references and index
020			_a9781529731989
650			_aInternet marketing.
650			_aOnline social networks.
650			_aSocial media _xMarketing.
650			_aSocial marketing.
944			_aCIR
050			_a658.872 T88 2021
943			_b0 _c0 _d0 _e1 _f0 _g0 _h1 _i0 _j0
944			_b1 _c1 _d0
953			_pHED6867
546			_ain English
953			_cCollege Library
505			_aFoundations of social media marketing -- Social media marketing strategy and planning -- The foru zones of social media -- Social media data management and measurement -- Social media marketing in practice
520			_a"Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand`s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the `four zones` of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"-- Provided by publisher.
591			_a0
336			_atext
337			_aunmediated
338			_avolume
942			_2lcc _cBK _adsolimen _b2025-01-22 16:13:22 _ddsolimen _e2025-01-22 16:14:01
998			_a13226
999			_c13098 _d13098