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245 1 _aOnline compulsive buying behavior :
_bcase analysis /
_cAngerica M. Bongaling, Kirssean Dawn T. Ligutom, Angelyn O. Mago, Maria Leila C. Matibag.
240 1 _aFar Eastern University - Cavite
100 _aBachelor of Science in Accountancy
100 _d2022
700 _aI, 39 pages
700 _a28 cm
700 0 _aTH 381.142 B6415 2022
110 _aTH0057
260 _aEnglish :
_bCollege Library,
250 _aOnline shopping -- Research ; Compulsive shopping -- Research ; Compulsive shopping (Behavior)
_xResearch
300 _aThis study presents findings on consumer behavior among selected college students regarding online compulsive buying behavior. Despite constraints, rapid advancements in technology have clearly influenced the consumer behavior landscape in the Philippines. Consumer`s buying behavior has shifted as a consequence of enhanced access to products and services via digital platforms. An embedded multiple - case design is used in this study. The sampling technique used was purposive sampling. The data was gathered through a virtual interview. Thematic analysis results show that consumers` urges feelings, as well as how individuals cope in instances all have a significant impact on their intention to enagage in compulsive buying. The theoretical applications of this study strengthen the concepts/theory of the relationship between consumers and their buying behavior.:
_b1
300 _a1 pages
300 _d0
490 _aThesis
500 _a0
020 _atext
650 _aUnmediated
600 4 _avolume
942 _2lcc
_ctd
_adsolimen
_b2025-03-27 17:01:18
_ddsolimen
_e2025-03-27 17:08:09
943 _b0
_c0
_d0
_e1
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998 _a13405
999 _c13251
_d13251