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245 1 _aVlogger's recommendations and reputation's predictive value toward online shopping intention /
_cBea Claire A. Awa-ao, Crizelle Venice M. Esplana, Dasiree L. Peji, Leanette Faye S. Puno.
240 1 _aFar Eastern University - Cavite
100 _aBachelor of Science in Acoountancy
100 _d2022
700 _aI, 35 pages; 28 cm
700 0 _aTH 381.142 Aw11 2022
110 _aTH0062
260 _aEnglish :
_bCollege Library,
250 _aOnline shopping -- Research ; Online shopping (Vlogging) -- Research ; Online shopping (Vloggers)
_xResearch
300 _aThe research used a quantitative method to determine that there is a significant relationship between the perceived usefulness of vloggers` recommendations, their reputation, and the online shopping intention of consumers. The independent variables` predictive value was also proven to be consequential toward the online shopping intention of the target population. Determining their predictive value in the modern world may be advantageous, not just to business who engage in product advertisement. throgh collaborations with known vloogers, but also to consumers who view vlogs as a reliable source of information about products they have interest in as well as to academic and profssional researchers who aims to prove the relationship of the said variables in the future.:
_b1
300 _a1 pages
300 _d0
490 _aThesis
500 _a0
020 _atext
650 _aUnmediated
600 4 _avolume
942 _2lcc
_ctd
_adsolimen
_b2025-04-02 12:42:33
_ddsolimen
_e2025-04-02 12:42:33
943 _b0
_c0
_d0
_e1
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_h0
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998 _a13411
999 _c13257
_d13257