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| 005 | 20260803094253.0 | ||
| 008 | 251212s9999 xx 000 0 und d | ||
| 245 | 1 |
_aVlogger's recommendations and reputation's predictive value toward online shopping intention / _cBea Claire A. Awa-ao, Crizelle Venice M. Esplana, Dasiree L. Peji, Leanette Faye S. Puno. |
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| 240 | 1 | _aFar Eastern University - Cavite | |
| 100 | _aBachelor of Science in Acoountancy | ||
| 100 | _d2022 | ||
| 700 | _aI, 35 pages; 28 cm | ||
| 700 | 0 | _aTH 381.142 Aw11 2022 | |
| 110 | _aTH0062 | ||
| 260 |
_aEnglish : _bCollege Library, |
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| 250 |
_aOnline shopping -- Research ; Online shopping (Vlogging) -- Research ; Online shopping (Vloggers) _xResearch |
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| 300 |
_aThe research used a quantitative method to determine that there is a significant relationship between the perceived usefulness of vloggers` recommendations, their reputation, and the online shopping intention of consumers. The independent variables` predictive value was also proven to be consequential toward the online shopping intention of the target population. Determining their predictive value in the modern world may be advantageous, not just to business who engage in product advertisement. throgh collaborations with known vloogers, but also to consumers who view vlogs as a reliable source of information about products they have interest in as well as to academic and profssional researchers who aims to prove the relationship of the said variables in the future.: _b1 |
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| 300 | _a1 pages | ||
| 300 | _d0 | ||
| 490 | _aThesis | ||
| 500 | _a0 | ||
| 020 | _atext | ||
| 650 | _aUnmediated | ||
| 600 | 4 | _avolume | |
| 942 |
_2lcc _ctd _adsolimen _b2025-04-02 12:42:33 _ddsolimen _e2025-04-02 12:42:33 |
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| 943 |
_b0 _c0 _d0 _e1 _f0 _g0 _h0 _i0 _j0 |
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| 998 | _a13411 | ||
| 999 |
_c13257 _d13257 |
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