000			01768nam a2200337Ia 4500
005			20260803094255.0
008			251212s2019 xx 000 0 und d
245	1		_aPrinciples of marketing for senior high / _cAlminar-Mutya, Ruby F.
100	0		_aRuby F. Alminar-Mutya
260			_aMandaluyong City, Philippines : _bAnvil Publishing, _c2019.
300			_axiii, 334 pages:
300			_c25 cm
500			_aIncludes bibliography
020			_a9789712734038
650			_aMarketing _xManagement
944			_aTR
050			_a658 Al66p 2019
943			_b0 _c0 _d0 _e1 _f0 _g0 _h0 _i0 _j0
944			_b1 _c1 _d0
953			_pSH0764
546			_ain English
953			_cSenior High School Library
505			_aChapter 1 The marketing system, principles, and concepts: it`s nature and elements -- Chapter 2 Customer relationship, customer service, and relationship marketing -- Chapter 3 The products -- Chapter 4 Pricing objectives and price determination -- Chapter 5 Place channels of distribution and physical distribution system -- Chapter 6 Promotional mix -- Chapter 7 Market oppurtunity analysis and strategic marketing -- Chapter 8 Consumer education in the Philippine context and consumer`s cooperative -- Chapter 9 Global marketing and social marketing
520			_aPrinciples of marketing for senior high provides in-depth discussions on the fundamentals of marketing. It is designed to develop the students` entrepreneurial and innovation skills in marketing management as well as their interest in the field preparation for a marketing profession.
591			_a0
336			_atext
337			_aunmediated
338			_avolume
942			_2lcc _cBK _ambidar _b2025-07-29 17:03:46 _dmbidar _e2025-07-29 17:03:46
998			_a13539
999			_c13363 _d13363