000 01493nam a22002057a 4500
003 OSt
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020 _a9781633694286
040 _cFEU CAVITE LIBRARY
082 _aSHS 658.4 H33 2018
245 _aHBR guide to data analytics, basics for managers.
260 _aMassachusetts, USA
_bHarvard Business Review Press.
300 _ax, 231 p.
_bFully Booked - Php 1229.00
_c23 cm
490 _aSmarter than Average Guide
520 _aDon't let a fear of numbers hold you back. Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others. You'll learn how to: Identify the metrics you need to measure Run experiments and A/B tests Ask the right questions of your data experts Understand statistical terms and concepts Create effective charts and visualizations Avoid common mistakes.
650 _aDecision-making and problem solving
_xBusiness and economics
887 _2SH0793
942 _2ddc
_cBK
_n0
999 _c13516
_d13516