000			04349nam a22003617a 4500
003			OSt
005			20260803094258.0
008			260331b2020 |||||||| |||| 00| 0 eng d
020			_a9781119629191 _qpaperback
040			_cFEU CAVITE LIBRARY
082			_2SHS 658.40 L67d 2020
100			_aLewrick, Michael _eauthor
245			_aThe design thinking playbook : _ba guide to mastering the most popular and valuable innovation methods / _cLewrick, Michael ; Link, Patrick, 1968- ; Leifer, Larry.
260			_aHoboken, New Jersey, USA _bJohn Wiley & Sons Inc. _c2020.
300			_a309 p. _bcolor illustrations ; _c19 cm
365			_b2199 _cPHP
366			_aFully Booked
500			_a
504			_aIncludes bibliographical references and index.
505			_aContents: Intro The Design Thinking Toolbox Preface Contents The Toolbox in a nutshell The global survey Results of the survey What is design thinking? Design thinking? Who is Lilly? Quick start The Toolbox Warm-ups that fit the setting Popular warm-ups Clapping game Bingo Stop & go 30 circles Ninja Marshmallow challenge Phase: Understand Problem statement Design principles Interview for empathy Explorative interview Ask 5x why 5W+H questions Jobs to be done Extreme users/Lead users Stakeholder map Emotional response cards Phase: Observe Empathy map Persona/User profile Customer journey map AEIOU Analysis questions builder Peers observing peers Trend analysis Phase: Define point of view "How might we ..." question Storytelling Context mapping Define success Vision cone Critical items diagram Phase: Ideate Brainstorming 2x2 Matrix Dot voting 6-3-5 Method Special brainstorming Analogies & benchmarking as inspiration NABC Blue ocean tool & buyer utility map Phase: Prototype Frequently used kinds of prototypes Focused experiments Critical Experience Prototype (CEP) & Critical Function Prototype (CFP) Crazy experiments Dark horse prototype Combined experiments Funky prototype Imagining the future Vision prototype Prototype with a first function functional (system) prototype Solutions in detail "X is finished" (Hopefully) at the finish Final prototype Exploration map Prototype to test Service blueprint MVP = Minimum viable product Phase: Test Testing sheet Feedback capture grid Powerful questions in experience testing Solution interview Structured usability testing A/B Testing Phase: Reflect I like, I wish, I wonder Retrospective "sailboat" Create a pitch Lean canvas Lessons learned Road map for implementation Problem to growth & scale innovation funnel Applications Universities: ME310 at Stanford University Companies: "Co-creation toolbox" by Siemens Intrapreneurship: "Kickbox" by Swisscom Transformation: "Digital transformation road map" Promotion of young talent: "Young innovators" Personal change: "Design thinking life" Closing words Authors & contributors
520			_aThe Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, templates, and images help you implement each tool or method. Quickly and comprehensively familiarize yourself with the best design thinking tools; Select the appropriate warm-ups, tools, and methods; Explore new avenues of thinking; Plan the agenda for different design thinking workshops; Get practical application tips. The Design Thinking Toolbox help innovators master the early stages of the innovation process. It s the perfect complement to the international bestseller The Design Thinking Playbook
521			_a"Design thinking is hot! This toolbox will help you see how many different and creative ways there are to approach any new market opportunity." _b--Mirko Boccalatte, COO, Ferrari F1 Team
546			_aEnglish
650			_aCreative ability in technology
650			_aCreative ability in business
650			_aCreative thinking
650			_aProblem solving
650			_aDiffusion of innovations
700			_aLink, Patrick, _d1968- _eauthor
700			_aLeifer, Larry _eauthor
887			_2SH0827
942			_2ddc _cBK _n0
999			_c13590 _d13590