000			02095nam a2200337Ia 4500
005			20260803094029.0
008			251212s2010 xx 000 0 und d
245	1		_aBehavior finance : _bpsychology, decision-making, and markets / _cLucy F. Ackert.
100			_aAckert, Lucy F.
700			_aDeaves, Richard
260			_aMason, OH : _bSOUTH-WESTERN CENGAGE Learning, _c2010.
300			_axxxii, 392 p.: _bgraph
300			_c24 cm.
500			_aIncludes bibliographic references and index
020			_a978-0-538-75286-2
650			_aInvestments _xDecision making
650			_aInvestments _xPsychological aspects
050			_a332.6019 Ac57b
943			_b0 _c0 _d0 _e0 _f1 _g1 _h0 _i0 _j0
944			_b1 _c1 _d0
953			_pHED1182
546			_aEnglish
953			_cCollLib
520			_aThe book begins by building upon the established, conventional principles of finance that you`ve have already learned in your principles course. The authors then move into psychological principles of behavioral finance, including heuristics and biases, overconfidence, emotion and social forces. You immediately see how human behavior influences the decisions of individual investors and professional finance practitioners, managers, and markets. You also gain a strong understanding of how social forces impact individuals` choices. The book clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. The book`s solid academic approach provides opportunities for you to utilize theory and complete applications in every chapter as you learn the implications of behavioral finance on retirement, pensions, education, debiasing, and client management. The book spends a significant amount of time examining how today`s practitioners can use behavioral finance to further their professional success
591			_a0
336			_aText
337			_aUnmediated
338			_aVolume
942			_2lcc _cBK _arizal _b2015-04-07 23:18:13 _drizal _e2015-04-07 23:18:13
998			_a2076
999			_c2064 _d2064