| 000 | 00955nam a2200325Ia 4500 | ||
|---|---|---|---|
| 005 | 20260803094032.0 | ||
| 008 | 251212s2010 xx 000 0 und d | ||
| 245 | 1 |
_aMarketing communications : _ba brand narrative approach / _cMicael Dahlen. |
|
| 100 | _aDahlen, Micael | ||
| 700 | _aLange, Fredrik; Smith, Terry | ||
| 260 |
_aWest Sussex, UK : _bJohn Wiley & Sons, _c2010. |
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| 300 |
_axxii, 584p.: _bill. |
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| 300 | _c25 cm. | ||
| 500 | _aIncludes bibliographic references and index | ||
| 020 | _a978-0-470-31992-5 | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aBranding (Marketing) | ||
| 050 | _a658.802 D13m | ||
| 943 |
_b0 _c0 _d0 _e1 _f0 _g5 _h0 _i0 _j0 |
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| 944 |
_b1 _c1 _d0 |
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| 953 | _pHED4392 | ||
| 546 | _aEnglish | ||
| 953 | _cCollLib | ||
| 591 | _a1 | ||
| 336 | _aText | ||
| 337 | _aUnmediated | ||
| 338 | _aVolume | ||
| 942 |
_2lcc _cBK _arizal _b2015-04-07 23:18:14 _drizal _e2015-04-07 23:18:14 |
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| 998 | _a2315 | ||
| 999 |
_c2304 _d2304 |
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