000			01032nam a2200349Ia 4500
005			20260803094034.0
008			251212s2010 xx 000 0 und d
245	1		_aBrand rewired : _bconnecting intellectual property, branding, and creativity strategy / _cAnne H. Chasser.
100			_aChasser, Anne H.
700			_aWolfe, Jennifer C.
260			_aHoboken NJ : _bJohn Wiley & Sons, _c2010.
300			_axvi, 224 p.:
300			_c24 cm.
500			_aIncludes bibliographic references and index
020			_a978-0-470-57542-0
650			_aProduct management
650			_aBranding (Marketing)
650			_aIntellectual property
650			_aStrategic planning
050			_a658.827 C38b
943			_b0 _c0 _d0 _e1 _f0 _g0 _h0 _i0 _j0
944			_b1 _c1 _d0
953			_pHED1636
546			_aEnglish
953			_cCollLib
591			_a0
336			_aText
337			_aUnmediated
338			_aVolume
942			_2lcc _cBK _arizal _b2015-04-07 23:18:15 _drizal _e2015-04-07 23:18:15
998			_a2493
999			_c2482 _d2482