000			01833nam a2200361Ia 4500
005			20260803094040.0
008			251212s2010 xx 000 0 und d
245	1		_aManagement of electronic media / _cAlan B. Albarran.
100			_aAlbarran, Alan B.
260			_aBoston, MA : _bWadsworth Cengage Learning, _c2010.
250			_a4th
300			_axxii, 332 p.:
300			_c24 cm.
500			_aIncludes index and glossary
020			_a978-0-495-57137-9-7
650			_aMass media _xManagement
650			_aTelecommunication _xManagement
650			_aBroadcasting _xManagement
050			_a302.23068 Al13m
943			_b0 _c0 _d0 _e1 _f0 _g0 _h0 _i0 _j0
944			_b1 _c1 _d0
953			_pHED2196
546			_aEnglish
953			_cCollLib
505			_axxii, 332 p. : ill. ; 24 cm. Contents: Managing in the electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Programming : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and electronic media management -- Electronic media management : the role of public relations -- Technology and electronic media management.
520			_aIntended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction to Mass Communication/Mass Media.
591			_a0
336			_aText
337			_aUnmediated
338			_aVolume
942			_2lcc _cBK _arizal _b2015-04-07 23:18:17 _drizal _e2015-04-07 23:18:17
998			_a2951
999			_c2940 _d2940